Google Ads suspended your account.
Here is what a real reinstatement needs.

Reading the suspension notice correctly

Google Ads suspensions sit under a small number of broad categories. Circumventing systems, misrepresentation, unacceptable business practices, and a handful of certification requirements for regulated categories like financial services or pharmacies. The category named in the notice is a starting point, not the full explanation. “Circumventing systems” covers many technical issues, from cloaked landing pages to tracking scripts that behave differently for reviewers than for real visitors. It does not always mean anyone acted in bad faith.

Before writing anything, the landing pages behind the suspended campaigns need a plain check. Does the page match what the ad promises? Does it load the same way for everyone? Is there anything that could read as misleading, even unintentionally?

What a reinstatement request needs to say

Google’s reinstatement form asks what changed since the suspension. A vague answer gets a vague result. The strongest requests name the specific issue and show what was fixed, with evidence: a corrected landing page, a completed certification, updated business information. They do not try to argue the original suspension was unfair. Google is deciding whether the account is safe to run ads again, not revisiting the original call.

Certification requirements are their own category

Some suspensions have nothing to do with a mistake. They mean a requirement was never completed. Financial products, healthcare, legal gambling and a few other categories require Google certification before ads can run at all. If this is the real issue, the fix is completing that certification correctly, not writing a better appeal letter. We tell clients plainly when this is the case, since no amount of appeal writing speeds up a certification process with its own timeline.

Why a second account almost never works

Google ties suspensions to the business behind the account, using signals like billing details, website domain and phone numbers, not just the account ID. A second account on the same business tends to surface the same signals, and the same suspension, sometimes faster. It also removes any chance of getting the original account’s history and performance data back. A proper reinstatement, through Google’s own process, is almost always the better route, even when it takes longer than a new signup would.