Meta, Google and TikTok ads
measured to the sale, not the click
We have seen too many ad accounts optimised for add-to-cart while sales fell. Our rule: fix the funnel, set up tracking to revenue, then spend. In one sports-nutrition project this order of operations produced sales ×2.7 in a quarter.
Our order of operations
- Look at the real numbers. Ad accounts, pixel events, orders in the store or CRM, session recordings. We often find that the platform sees 15% of real orders, or that campaigns optimise for the wrong event. Fixing this is worth more than any new creative.
- Fix the funnel. Slow pages, broken checkout, missing reviews, dead links in the feed, wrong prices. We fix or write a precise list for your developer. In one case we found a feed where prices were underpriced by hundreds and a third of products led to errors; fixing it alone changed the account.
- Tracking to revenue. Pixel and Conversions API, UTM discipline, server-side events, CRM or store orders joined to ad data in one warehouse. Now every dollar can be traced.
- Structure and creatives. Campaigns by intent, audiences from your own data, 10 to 20 creatives per launch, AI-assisted production with human review.
- Scale what works. Weekly optimisation, budget moved to the channel with cheaper conversations, tests of offers and pages, honest reporting.
Platforms
Meta Ads (Facebook, Instagram, WhatsApp and Messenger objectives), Google Ads (Search, Shopping, App campaigns, with financial-services verification where needed), TikTok Ads and TikTok Shop, LINE Ads and LINE OA for Thailand. We manage accounts directly through the APIs where it helps: catalogue feeds, bulk changes, automated budget guards.
What makes it different
The same people who run the ads build the landing page, fix the checkout and read the SQL. There is no hand-off between “marketing” and “development”, which is where most ad budgets quietly die.
We are also building an AI media-buyer: an agent that watches accounts, diagnoses, proposes changes and executes only within approved limits, with a human confirming anything that touches budget. Our clients get the early versions of this as part of management.
Who this is for
E-commerce brands, apps with in-app subscriptions, real estate and services with a sales team, B2B companies with a clear offer. If your product is not ready for paid traffic, we will tell you and start with the audit instead.
Packages and pricing
You have an account or a product and no clear picture. We audit, fix tracking, build the structure and launch.
- Account and funnel audit with numbers
- Pixel, CAPI, UTM and CRM tracking
- Campaign structure and audiences
- First creatives (10 to 20)
- Landing page fixes list
- Launch and 2 weeks of watching
Ongoing management of one or two platforms with weekly reporting in money, not clicks.
- Daily checks, weekly optimisation
- Creative production: 8 to 20 per month
- A/B tests of offers and pages
- Weekly report: spend, orders, ROAS, CAC
- Feed and catalogue maintenance
- Alerts to your Telegram
Several platforms and markets, end-to-end analytics, AI creative pipeline and an AI analyst watching the numbers.
- Meta + Google + TikTok (+ LINE for Thailand)
- End-to-end analytics warehouse
- AI creative pipeline with human QA
- Competitor and distributor monitoring
- Monthly strategy session
- Landing and offer iterations
Prices are starting points for typical scope. The exact number comes with a written plan after a 30-minute call; it does not change once agreed.
Structure, documentation and tests ship with every build, so any developer, or a person with an AI assistant, can continue without us. If you want us to keep making changes, support and development by our team start at $500 a month.
FAQ
What budget do we need to start?
For Meta or Google a realistic minimum is $1,000 to $1,500 per month in ad spend for a single market, so the algorithm has enough conversions to learn. Below that we recommend fixing the funnel and the organic channels first, and we will say so.
How do you report?
In money. Spend, orders, revenue, ROAS, CAC per platform and per campaign, from the ad accounts and your CRM or store, not from the platform's own attribution alone. Weekly in Telegram, monthly in a call.
Do you work with restricted niches?
We have run finance (with compliance verification), real estate, supplements and gaming. We check platform policy before any launch and tell you honestly if a niche will not pass.
Do you do creatives?
Yes: static, video, UGC-style and AI-generated with a critic model and human QA. We have built a pipeline that copies the structure of trending videos and swaps in the product, and a bot that produces product cards at $0.04 each.