Social media management
run like a channel, not a diary
A social account posted to on instinct drifts: some weeks five posts, some weeks none, no link to what the business needs. We run social like a channel with a plan, a production rhythm and a monthly report that connects posts to reach, engagement and, where relevant, leads.
Where the money leaks today
Social accounts run on whoever has time that week drift between five posts and zero, and the algorithm punishes inconsistency more than mediocrity. A brand that posts well for a month then disappears for three weeks loses the reach it built, and starts over every time.
Vanity metrics are the second trap. A follower count that grows from giveaways or bought engagement looks fine on a dashboard and does nothing for sales. We have seen accounts with healthy follower numbers and almost no real reach, because the audience behind those numbers was never the right one.
The third leak is content disconnected from the funnel. Posts that only show the product, with no awareness-stage or trust-building content around them, convert nobody who was not already going to buy. A social account needs a mix, not just a feed of offers.
What we do
We build a content plan by funnel stage first: awareness content that earns attention without selling, consideration content that builds trust, and conversion content that asks for the sale, in a ratio that fits your business. Production runs on AI-assisted drafting and generation with a human reviewing everything against brand rules before it goes live, so output stays consistent in volume and voice.
Posting, stories and reels follow a schedule we hold to, with captions and hashtags tuned per platform rather than copy-pasted across all of them. Community replies happen on a schedule too, so questions and comments do not sit unanswered for days, which quietly costs trust.
The monthly report ties the work to reach, engagement and, where there is a tracked path from social to your store or CRM, actual leads or sales, not just a post count.
What we need from you
Brand assets and either product photos or access to the product for new photography, since social without visuals is just text. A point of contact available to approve the monthly content plan within a few business days, and someone to answer the product or customer-service questions a social manager cannot answer convincingly on your behalf.
How we measure
Reach and engagement rate by platform and format, follower growth with a quality check rather than a raw number, and conversion tracking wherever social has a direct link to a sale, a booking, or a lead form. We flag flat months honestly instead of celebrating vanity growth.
Price and timeline
| Launch or audit | Monthly management | Full control, handover to your team | |
|---|---|---|---|
| Price | from $900 | from $900 / month | from $1,800 |
| What’s included | Audit, funnel-stage content plan, first month set up | 12 to 20 posts, stories, reels, replies, reporting | Plan, templates and workflow handed to your in-house manager |
| Timeline | 1 week | monthly, no lock-in | 2 to 3 weeks to hand off |
Related
Combine social media management with short-video production for the reel and TikTok side, and with influencer marketing campaigns once organic has an audience worth amplifying. See brand, creatives and social media and performance marketing for the paid layer that can sit on top. For the sales monitoring that proves social-to-revenue links work, see our funnels and CRM service. Real numbers: sports-nutrition sales ×2.7 in a quarter and a supplements store’s ×10 growth.
Ready for a social account that reports in numbers instead of vibes? Get in touch with your current channels and posting history.
FAQ
How much does social media management cost?
From $900 a month for one platform with 12 to 20 posts, stories and reels included, scaling with the number of platforms and whether you need paid boosting layered on top.
How long before we see growth?
A consistent posting rhythm usually shows in reach and engagement within 4 to 8 weeks. Follower growth that actually converts to customers takes longer and depends on the offer behind the account, which we will tell you honestly.
What budget should we plan for?
A single-platform retainer starts at $900 a month. If you want paid promotion of the best organic posts on top, budget separately for ad spend, usually starting around $500 a month to test.
What do you need from us to start?
Brand assets, product photos or access to your products for new photography, a point of contact who can approve a content plan within a few days each month, and answers to customer questions we cannot answer ourselves.
How do you report on social media?
Monthly: reach, engagement rate, follower growth and quality, and leads or sales where there is a tracked link from social to your store or CRM. We call out what is flat and what to change, not just what grew.