Content strategy and editorial planning
that turns posting into a system
Most content calendars are a list of post ideas with no link to what the business needs this quarter. We build the strategy first: who it is for, which funnel stage each piece serves, what it should rank or convert for, then the calendar that production actually follows.
Where the money leaks today
A content calendar built from a brainstorm, not a plan, produces a lot of posts and very little business result. Teams ship content because the calendar says Tuesday, not because a specific piece is meant to move a specific buyer from one stage to the next. Six months later there is a folder of posts and no clear answer to what any of it did for revenue.
The second failure is worse: strategy gets rewritten every time someone new joins or has an opinion, so nothing has time to compound. Topics that were ranking well get abandoned for a new format trend, and the account never builds the topical authority that actually earns search traffic and trust over time.
A smaller but real leak is production waste. A single piece of research, a founder interview, a customer story, a product deep dive, often gets written up once and published once, when it could become a blog post, three social posts, a newsletter section and a short video with the same raw material.
What we do
We start with your funnel, not a content trends list: who the buyer is at each stage, what question they are actually asking, and what asset should answer it. We research real keyword demand and competitor gaps so topics are chosen because people search for them, not because they sound good in a meeting.
From that we build a 90-day editorial calendar with format, channel and owner assigned to every piece, plus templates so production is consistent whether your team writes it or ours does. We also map repurposing explicitly: which pieces of research turn into which formats, so one interview does not die after a single post.
The plan gets reviewed monthly against real numbers, traffic, engagement, leads attributed to content, and adjusted. Strategy that never changes is as wasteful as strategy that changes every week.
What we need from you
Access to your analytics and whatever performance history exists for past content, even an informal spreadsheet. A list of offers, products or services the content is ultimately meant to support, since a strategy disconnected from what you sell is just entertainment. And 60 to 90 minutes with someone close to sales or product, so the plan reflects real buyer questions, not assumptions.
How we measure
We track what the calendar was supposed to produce against what it actually produced, plus the downstream numbers: organic traffic by topic cluster, engagement by format and channel, and leads or sign-ups where content has a direct funnel role. A content plan with no numbers attached is not a strategy, it is a wish list.
Price and timeline
| Launch or audit | Monthly management | Full control, handover to your team | |
|---|---|---|---|
| Price | from $800 | from $900 / month | from $1,500 |
| What’s included | Research, funnel mapping, 90-day calendar, templates | Calendar maintained and adjusted, monthly reporting | Calendar, templates, style guide and training handed to your team |
| Timeline | 1 to 2 weeks | monthly, no lock-in | 2 to 3 weeks to hand off |
Related
Pair a content strategy with blog and article production or social media management to put the calendar into action, and with content audits if you already have a backlog to sort before planning forward. The service pages for SEO and content and brand, creatives and social media cover the full production side. For the AI-assisted side of production, see the AI content pipeline. Real proof: our content agent running 11 formats for two brands and the sports-nutrition funnel fix that drove sales ×2.7.
Ready to replace a content calendar with a content strategy? Get in touch and send us what you have shipped in the last quarter.
FAQ
How much does a content strategy cost?
From $800 for the research, audience and funnel mapping, and a 90-day calendar. Ongoing production and monthly adjustment is billed separately as a retainer, usually from $900 a month depending on volume.
How long until we see results?
The plan and first calendar are ready in 1 to 2 weeks. Content built on a real strategy usually shows engagement or traffic movement in 4 to 8 weeks, and compounding gains after 3 to 4 months of consistent production.
What budget do we need?
A one-time strategy engagement starts at $800. If you want us producing against the plan too, budget for a monthly retainer on top, scaled to how many pieces and channels you need covered.
What do you need from us to start?
Access to your analytics and any past content performance, a list of offers or products the content should support, and 60 to 90 minutes with whoever owns sales or product, so the plan reflects what actually sells.
How do you report on a content strategy?
Monthly: what shipped against the plan, which pieces moved traffic, engagement or leads, and what we are changing next. We show the numbers, not just the publishing count.