Short-video production
built from a trend structure, not a script from scratch
A single polished video a month loses to ten rough ones that test fast and iterate. We built a pipeline that studies the structure of videos already working in your niche, swaps in your product and message, and ships in batches, with a person checking every one before it goes live.
Where the money leaks today
A brand that produces one highly polished video a month is optimizing for the wrong thing on platforms that reward volume and iteration speed. Short-form algorithms test many pieces of content against an audience and promote what performs; a single video, however good, is one shot at a format that needs ten to find out what works.
The second leak is hooks. Most short-video failures happen in the first two seconds, not the last ten, because the script was written to explain the product before earning attention. A technically good video with a slow hook gets scrolled past before the message lands.
The third leak is treating every video as a from-scratch production. Teams that storyboard, film and edit each video as a unique project cannot sustain the volume the format needs, and burn out their creative team or budget trying.
What we do
We research video structures already performing in your niche and on your target platform, not to copy a creator but to understand the shape, pacing, hook pattern and cut rhythm that is currently working, then build scripts around your product inside that proven shape. We built a pipeline that does exactly this and cut the model calls needed per video from 66 to 3 while keeping quality.
Each batch ships 10 to 15 videos with hooks written for the first three seconds, captions and sound chosen per platform convention, and a human reviewing every video against brand rules before anything publishes. We read back performance by hook pattern, not just by video, so the next batch is informed by what actually earned watch time.
Production mixes real filming, AI-assisted editing and, where it fits, repurposing of existing footage you already have sitting unused.
What we need from you
Raw product footage, or the ability to film it with you or a local creator, plus any brand tone guidelines so AI-assisted drafts start close to your voice. Fast approval turnaround matters more here than in most content formats, since short-video trends and hook patterns move within days.
How we measure
Views and watch-through rate per video, engagement by hook and structure, and, where the video feeds paid campaigns, cost per result against that specific creative. We report which patterns to repeat and which ones to retire, since a dying hook kept in rotation out of attachment wastes budget.
Price and timeline
| Launch or audit | Monthly management | Full control, handover to your team | |
|---|---|---|---|
| Price | from $700 | from $1,500 / month | from $2,500 |
| What’s included | Research, scripts and first batch of 10 to 15 videos | Weekly or biweekly batches, performance read-back | Pipeline, scripts and workflow handed to your creative team |
| Timeline | 1 to 2 weeks | monthly, no lock-in | 2 to 3 weeks to hand off |
Related
Pair short-video production with social media management to get the output posted and replied to, and with UGC creator program if you want real creators filming alongside the pipeline. See brand, creatives and social media for the full creative service and the video ad variants automation for the technical side, or performance marketing if these videos feed paid campaigns. Real proof: our reels editing agent for Telegram, the AI video content pipeline case and 30,000 app installs from a short-video-led LATAM campaign.
Want to test ten video ideas before you commit to one? Get in touch with whatever footage you already have.
FAQ
How much does a batch of short videos cost?
From $700 for 10 to 15 videos, scripted, produced and edited for vertical platforms. Cost moves with how much is filmed from scratch versus AI-assisted or built from existing footage you provide.
How long until a video format proves itself?
We usually need 10 to 20 variants of a hook or structure tested over 1 to 2 weeks before a clear winner shows up in watch time or engagement. After that, we scale the winning pattern and keep testing new hooks against it.
What budget should we plan for?
A one-time batch starts at $700. If short video is meant to carry paid ad creative too, budget for ongoing batches alongside ad spend, since creative fatigue on video ads is fast and needs a steady supply of new variants.
What do you need from us?
Raw product footage or access to film it, any brand guidelines on tone, and fast approval turnaround, since short-video platforms reward speed and a week of delay on approving a trending hook often means missing the trend.
How do you report on short video?
Per batch: views, watch-through rate and engagement by video and by hook pattern, with a clear read on which structures to repeat and which to drop.