Influencer marketing campaigns
tracked to sales, not just reach
Most influencer campaigns are judged by reach and a feeling, because nobody set up tracking before the posts went live. We tie every creator to a tracked link or code before the campaign starts, so the report at the end is in sales and leads, not just how big the audience sounded.
Where the money leaks today
An influencer campaign booked by follower count, without checking whether that creator’s actual audience matches your buyer, often produces a lot of views and almost no sales. A creator with a huge following in a different market or demographic than your product targets is an expensive way to get impressions that do not convert.
The second leak is reporting by feel. Without a tracked link or promo code assigned before launch, there is no honest way to say which creator, if any, actually drove a sale, so the next campaign gets booked on the same gut instinct as the last one.
The third leak is content that reads as an ad because the brief over-controlled it. Influencer marketing works because audiences trust the creator’s voice; a brief that forces exact scripted language usually produces content that underperforms and damages the creator relationship.
What we do
We vet creators against your real audience, platform, geography, engagement quality, not against raw follower count, since a smaller creator with the right audience regularly outperforms a bigger mismatched one. Outreach and fee negotiation happen on your behalf, transparently, so you see what creators are actually charging.
Briefs give creators the key points and the offer, then leave room for their own voice, which is what makes the content believable in the first place. Every creator gets a tracked link or a unique promo code before anything posts, so attribution exists from day one rather than being reconstructed afterward from guesses.
We review content before it goes live for brand fit and compliance, then report the campaign in reach, clicks and, wherever a sale or lead can be attributed, real numbers per creator.
What we need from you
Product or service access for the creators involved, and a clear offer, a discount, a free trial, a specific product, that we can attach a trackable code or link to. Fast content approval turnaround, since creator content has a short shelf life before it feels stale to post.
How we measure
Reach and engagement as a baseline, then clicks on tracked links and sales or leads attributed through promo codes as the real measure of whether a creator worked. We report per creator, so future campaigns can lean into what is proven rather than repeating an unproven relationship.
Price and timeline
| Launch or audit | Monthly management | Full control, handover to your team | |
|---|---|---|---|
| Price | from $1,200 | from $2,000 / month | from $3,500 |
| What’s included | Vetting, outreach, briefs and tracking for one campaign | Ongoing creator sourcing and campaign management, reporting | Creator roster, briefs and tracking workflow handed to your team |
| Timeline | 2 to 4 weeks | monthly, no lock-in | 3 to 4 weeks to hand off |
Related
Pair influencer campaigns with UGC creator program if you also want ad-ready content, not just reach, and with case study and testimonial production to turn a creator partnership into longer-term social proof. See performance marketing for the paid amplification layer and the affiliate reporting automation for tracking creator and affiliate performance at scale. Real proof: 30,000 app installs from a creator-driven LATAM campaign.
Want influencer spend that reports in sales instead of reach? Get in touch with your product and target market.
FAQ
How much does an influencer campaign cost?
Our management fee starts at $1,200 per campaign, covering vetting, outreach, briefing and tracking setup. Creator fees are separate and vary enormously by platform, following size and niche, which we negotiate transparently on your behalf.
How long does a campaign take to launch?
2 to 4 weeks from vetting to the first post going live, since creator response times and content approval cycles vary. Rushing this usually means worse creator fit, which costs more than the extra two weeks.
What budget should we plan for?
Management starts at $1,200 per campaign. Total budget including creator fees depends heavily on the tier of creator; we typically recommend starting with micro and mid-tier creators where cost per result is easier to prove before scaling to bigger names.
What do you need from us?
Product or service access for creators, a clear offer or promo structure we can attach a tracked code to, and approval turnaround fast enough that content does not go stale before it posts.
How do you report on influencer campaigns?
Per campaign and by creator: reach, clicks on tracked links, and sales or leads attributed through promo codes or links, so you know which specific creators are worth working with again.