Mobile games · apps

Ad tech and influencer campaigns
for a mobile games and apps studio

For a studio developing mobile games and apps we worked inside the marketing team for a year and a half: sourced and negotiated international bloggers for integrations, wrote briefs for ad videos, set up and tested advertising, implemented analytics tools and solved the technical problems between marketing and development.

International2021-2023live 18 monthsinside a game studio's marketing
Intl.bloggers sourced and negotiated abroad
Ad techtechnical solutions implemented for advertising

What we did

Worked on advertising projects and the hard organisational and technical questions between marketing and the development team; tested and configured ads; negotiated with partners; found and negotiated with foreign bloggers for integrations; wrote briefs for advertising videos; implemented analytics tools.

The result

Successful influencer buys, technical solutions for advertising that the studio kept using, and the habit of treating marketing as an engineering problem that we brought to every later project.

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