Podcast launch and production
set up once, run without you chasing edits
Most podcasts stall after episode four because recording, editing and distribution all land on one already-busy person. We set up the format and the pipeline first, then run the recurring production, so the only thing left for you to do is show up and talk.
Where the money leaks today
A podcast that launches with energy and dies after four episodes almost always dies for the same reason: nobody planned the recurring work. Recording is the fun part; editing, writing show notes, picking a title that will actually get clicked, and uploading to six different platforms is the part that quietly becomes someone’s unpaid second job and then stops happening.
Format indecision is the second leak. Shows that change length, structure or name every few episodes confuse the audience they are trying to build and lose the compounding effect a consistent format creates over time.
The third leak is treating an episode as a single asset instead of raw material. A 40-minute conversation usually contains three to five moments worth clipping for social on its own, and most shows never extract them, leaving reach on the table that the full episode alone cannot capture.
What we do
We decide format, episode length and naming before recording starts, since changing these later resets audience habit. Cover art, intro and outro get produced once and reused, so every episode looks and sounds consistent without repeated design work.
We handle the recording setup or coach you through it for remote and in-person guests, then edit for pacing and noise, add chapters, and write show notes, titles and descriptions with SEO in mind, since podcast platforms and Google both index this metadata. Distribution covers every major platform from one upload, and we pull three to five social clips from each episode so one recording session produces a week of content, not just one audio file.
What we need from you
A host willing to record on a fixed schedule, since consistency matters more than perfection for podcast growth, and either a decent microphone or the budget for one, a bad recording is the hardest problem to fix in editing. A guest list or deep enough topic list to sustain the format you choose, and the time to actually record.
How we measure
Downloads per episode and which platforms drive them, plus performance of the social clips pulled from each episode. We track trend over the first ten to fifteen episodes closely, since that is the window where most shows either build momentum or quietly stop.
Price and timeline
| Launch or audit | Monthly management | Full control, handover to your team | |
|---|---|---|---|
| Price | from $1,200 | from $800 / month | from $2,000 |
| What’s included | Format, branding, distribution setup, first 2 episodes edited | Editing, show notes, distribution and clips per episode | Templates, recording setup and workflow handed to your team |
| Timeline | 2 to 3 weeks | monthly, no lock-in | 2 to 3 weeks to hand off |
Related
Pair a podcast with short-video production for the social clips, and with LinkedIn personal branding for founders if the host is building a personal audience alongside the show. See brand, creatives and social media for the full production service and the podcast transcription automation for how we turn episodes into searchable show notes faster. Real proof: the content agent running 11 formats for two brands, including audio repurposing.
Thinking about a podcast but worried about keeping it running? Get in touch and we will map the format that fits your actual schedule.
FAQ
How much does launching a podcast cost?
From $1,200 to set the format, name, cover art, intro and outro and distribution, plus edit the first two episodes. Ongoing production per episode runs from $800 a month for a weekly or biweekly schedule.
How long does a podcast take to launch?
2 to 3 weeks from format decisions to the first published episode, assuming recording can happen within that window. Most of the time goes into getting the format, cover art and distribution right once, not repeated setup.
What budget should we plan for?
Launch starts at $1,200. Ongoing per-episode production, editing, show notes and clips, starts at $800 a month for a biweekly show and scales with episode frequency and length.
What do you need from us?
A host or hosts willing to record on a schedule, a decent microphone or the budget for one, and either guests you can book or a topic list deep enough to sustain a solo-host format.
How do you report on a podcast?
Monthly: downloads per episode, which platforms bring the most listens, and which episodes or clips performed best on social, so future topics and guest choices are informed by real listening data.