Newsletter and email content
written to be opened, not just sent
A newsletter that goes out because the calendar says Thursday, with no read on what subscribers actually opened last time, slowly trains people to stop opening it. We write to a structure that earns repeat opens and track what content and subject lines actually work for your list.
Where the money leaks today
A newsletter written to fill a weekly obligation, with no look at what the last ten issues actually got opened or clicked, slowly trains an audience to ignore it. Open rate decay is gradual and easy to miss until a list that used to perform well is suddenly down to half its old numbers.
The second leak is sameness. Every subscriber getting the identical email regardless of whether they are a new lead, a repeat customer or someone who has not engaged in months wastes the one channel where personalization is cheap and expected.
The third leak is subject lines picked by instinct in the final five minutes before sending. Subject line is the single highest-leverage line in the entire email, and most teams spend less time on it than on the body copy underneath.
What we do
We build a structure for the newsletter first: tone, section order and length that fits your audience and your sending cadence, so every issue feels familiar rather than reinvented each week. Subject lines get written as options and tested where list size makes a test statistically meaningful; below that threshold, we apply patterns that reliably outperform generic ones.
Content is sourced from what you actually have: product updates, blog posts, customer questions your support team hears, industry news relevant to your audience, so each issue has something worth opening for rather than filler. Where your platform supports it, we build basic segmentation so a new lead and a loyal customer do not get identical emails.
Each newsletter also feeds back into other channels: sections get repurposed into social posts, so the research behind one newsletter earns more than one send’s worth of value.
What we need from you
Access to your email platform and whatever send history exists, even informal notes on what performed well before. A point of contact who can flag time-sensitive product updates or offers in time for the next issue, and clarity on who your list actually is, since a newsletter written for the wrong audience fails regardless of craft.
How we measure
Open rate and click rate by segment where segmentation exists, unsubscribe rate as an early warning signal, and which content types and subject line patterns are working specifically for your list rather than general best practice. What works for one audience often does not transfer to another, so we test rather than assume.
Price and timeline
| Launch or audit | Monthly management | Full control, handover to your team | |
|---|---|---|---|
| Price | from $600 | from $600 / month | from $1,200 |
| What’s included | Structure, segmentation review, first 2 issues written | Weekly or biweekly issues, subject testing, reporting | Structure, templates and workflow handed to your team |
| Timeline | 1 week | monthly, no lock-in | 2 weeks to hand off |
Related
Pair newsletters with ebook and lead magnet production for the sign-up offer that grows the list, and with content strategy and editorial planning so newsletter topics connect to the wider content plan. See sales funnels, lead magnets and CRM for the funnel side and the newsletter drafting automation for how we speed up first drafts without losing your voice. Real proof: the content agent running 11 formats for two brands, newsletters included.
Tired of a newsletter nobody opens? Get in touch with your last five sends and we will tell you honestly what is working.
FAQ
How much does newsletter writing cost?
From $600 a month for a weekly newsletter, including subject line options, content and basic segmentation. Cost scales with list size, send frequency and how much original research each issue needs.
How long until open rates improve?
A clearer structure and subject line discipline usually shows in open rate within 2 to 3 sends. Deeper gains from segmentation and content fit build over 2 to 3 months as we learn what your specific list responds to.
What budget should we plan for?
A single weekly newsletter starts at $600 a month. If you need segmentation into multiple audience groups with different content, budget scales with how many distinct versions go out each send.
What do you need from us?
Access to your email platform, past send data if you have it, and a point of contact who can flag product updates or offers that should make it into the next issue on short notice.
How do you report on newsletter performance?
Monthly: open rate, click rate and unsubscribes by segment where segmentation exists, with a read on which subject line styles and content types are actually working for your specific audience.