Marketplace ads tuned
to each platform's own buyer
A sponsored listing campaign cannot outrun a weak product listing. Before we touch the ad budget, we check the listing itself, images, title, reviews, since marketplace algorithms reward listings that already convert and punish ones that do not.
Where the money leaks today
The most common waste is running sponsored product campaigns on a listing with no reviews, a title missing key search terms, or images that do not meet the platform’s conversion-driving standards. The marketplace’s own algorithm notices a low-converting listing and makes ads more expensive for it, so the ad budget pays a tax for a problem the listing itself caused.
The second mistake is treating Amazon, Shopee and Lazada as one playbook. Each platform’s auction dynamics, buyer expectations and promotional calendar differ enough that a strategy copied from one to another usually underperforms on the second.
Each marketplace’s buyers arrive with different expectations: Amazon shoppers lean on reviews and badges, Shopee and Lazada buyers respond heavily to platform vouchers and flash-sale timing, and campaigns are planned with those differences in mind rather than one shared template. A seller who runs the exact same ad copy and bidding logic across all three usually leaves performance on the table on at least two of them.
What we do
- Listing audit before ad spend. Images, title, bullet points and review strategy checked and fixed first, since this determines how efficiently ad spend converts.
- Platform-specific campaign structure. Sponsored product, sponsored brand and placement bidding set up to each platform’s own auction mechanics, not a single template applied three times.
- Promotion calendar alignment. Marketplace-native vouchers, flash sales and seasonal campaigns planned alongside paid ads, since marketplaces reward sellers who participate in their own promotional moments.
- Keyword research per platform. Search behaviour differs between Amazon, Shopee and Lazada buyers, so keyword sets are researched separately, not copied across.
- Catalogue consistency. Product data kept consistent across platforms where it should be, and intentionally different where local buyer expectations require it.
What we need from you
- Seller account access on each marketplace you want ads managed on.
- Product photography and listing content we can audit and improve.
- Inventory and fulfilment visibility, since out-of-stock ads waste the exact spend they are measured against.
- A review generation plan, or agreement that we recommend one as part of the audit.
- Realistic per-platform budgets: trying to run three marketplaces well on one small budget usually underperforms running one properly.
How we measure
We report advertising cost of sale and organic-versus-paid sales split, by platform, since blending Amazon, Shopee and Lazada into one number hides which platform is actually working. Listing health, review count, image compliance, category accuracy, is checked monthly alongside ad performance, since the two move together.
Where a product sells across platforms, we track total marketplace revenue alongside paid spend so you can see the real return across your marketplace presence, not just one platform in isolation.
We also check review velocity and seller rating alongside ad performance monthly, since a dip in either tends to raise advertising cost of sale on every platform we have managed. Where a product sells on more than one marketplace, we also watch for price conflicts between platforms, since buyers increasingly compare before purchasing and an inconsistent price undermines trust on both.
Price and timeline
| Option | Price | What’s included | Timeline |
|---|---|---|---|
| Launch or audit | from $1,000 | Listing audit and fixes, first sponsored campaigns on your priority marketplace. | 1 to 2 weeks per marketplace |
| Monthly management | from $1,000 / month | Ongoing bid management, promotion calendar alignment, monthly report split by platform. | monthly, no lock-in |
| Full control, handover to your team | from $2,500 | Listing playbook and campaign structure per platform documented and handed to your team. | 4 to 6 weeks |
Related
This page sits under our Performance marketing and E-commerce work. See also Ecommerce catalog ad campaigns, Media mix and budget planning, Ad account audit and recovery for adjacent paid-channel services.
For the automation side of reporting and budget decisions, see ad performance reporting. For real numbers behind these benchmarks, read the Thailand D2C store audit and rebuild case study and supplements store sales x10 case study.
Ready to see what this would look like for your account? Get in touch and we will look at your current setup in the first call.
FAQ
How much does this cost?
Both launch and monthly management start from $1,000 per marketplace, with cost scaling if you want all three platforms run together.
How long until we see results?
Launch takes 1 to 2 weeks per marketplace, mostly for the listing audit. A reliable read on ad performance takes 3 to 5 weeks once the listing itself is fixed.
What ad budget do we need alongside this?
Advertising cost of sale varies heavily by category, so we size a starting budget per platform based on your category's typical range in the first call rather than a single fixed number.
What do you need from us?
Seller account access per marketplace, product photography and listing content, inventory visibility, and realistic per-platform budget expectations.
How do you report on performance?
Monthly reporting split by platform on advertising cost of sale and the organic-versus-paid sales split, with listing health tracked alongside ad performance since the two are linked.