Local leads measured
to the booked job, not the form fill
A local service business does not need more leads, it needs more booked jobs. We run ads across the channels local customers actually use to decide, search, Meta and the map listing itself, and measure against your calendar, not a lead form.
Where the money leaks today
Local service businesses lose money in a specific, repeatable way: a lead comes in by phone, nobody logs it properly, and the ad platform has no idea it turned into a booked job, so its own optimisation keeps chasing the wrong signal. The second failure is running ads while ignoring the map listing and reviews, which local customers check before they ever click an ad, undermining paid spend with an under-maintained free asset.
The third is slow lead follow-up. Local service leads convert dramatically better when contacted within minutes rather than hours, and a business with no fast-response process wastes a meaningful share of the leads the ads already paid for.
Local service categories are won or lost on response speed as much as on ad targeting; the fastest-responding business in a market routinely outperforms a competitor with a better ad but a slower callback, which is why we build follow-up speed into the plan from day one. We have seen identical ad spend produce very different booking rates purely based on whether the phone got answered within five minutes or five hours.
What we do
- Channels run as one plan. Search ads, Meta ads and your Google Business Profile treated together, since local customers check all three before deciding.
- Call tracking into your calendar. Phone numbers tracked and tied to your booking system or CRM, so the platform’s optimisation learns from real booked jobs, not just form fills.
- Map and review management. Review generation and response, plus map ranking monitoring, since this free asset often drives as many bookings as paid ads do.
- Local-specific creative and offers. Messaging and offers tested against what nearby competitors are actually running, not generic ad templates.
- Fast-follow-up process. We help set up or recommend tools so leads get contacted within minutes, since response speed is one of the strongest levers in this category.
What we need from you
- A phone number and booking calendar or CRM we can connect tracking to.
- Access to your Google Business Profile and any existing ad accounts.
- A realistic view of your service area and capacity, so ads do not generate more leads than you can serve.
- A fast response process, or willingness to build one with us.
- Photos of real completed work, which perform far better than stock imagery in this category.
How we measure
We report cost per booked job, not cost per lead or cost per click, since those earlier metrics can look good while the business books nothing. Call tracking data is reconciled against your actual calendar so the number reflects reality, not a platform’s self-reported conversion count.
Monthly reporting also tracks review velocity and map ranking, since in this category organic and paid performance reinforce each other and should be read together.
We also track which day of week and time of day produces the leads that actually convert to booked jobs, since local demand patterns are often more specific than a general campaign schedule assumes.
Price and timeline
| Option | Price | What’s included | Timeline |
|---|---|---|---|
| Launch or audit | from $900 | Channel setup across search, Meta and Google Business Profile, call tracking connected. | 1 to 2 weeks |
| Monthly management | from $900 / month | Ongoing optimisation, review management, monthly cost-per-booked-job report. | monthly, no lock-in |
| Full control, handover to your team | from $2,200 | Channel setup, call tracking and review process documented and handed to your team. | 3 to 4 weeks |
Related
This page sits under our Performance marketing and Funnels and CRM work. See also Google search ads management, Meta ads management, Conversion tracking and capi setup for adjacent paid-channel services.
For the automation side of reporting and budget decisions, see appointment booking and reminders. For real numbers behind these benchmarks, read the tattoo studio profit x2 case study and real estate lead routing in Bali case study.
Ready to see what this would look like for your account? Get in touch and we will look at your current setup in the first call.
FAQ
How much does this cost?
Both launch and monthly management start from $900, with cost scaling by how many channels and how large a service area you cover.
How long until we see results?
Launch takes 1 to 2 weeks. First leads typically arrive within 1 to 3 weeks of launch, though a reliable cost-per-booked-job number needs a few weeks of volume to stabilise.
What ad budget do we need alongside this?
Local service budgets vary widely by trade and area competitiveness; we size a starting budget to your specific market and service radius in the first call rather than quoting one number for every trade.
What do you need from us?
A phone number and booking system we can connect tracking to, Google Business Profile access, realistic capacity expectations, and photos of real completed work.
How do you report on performance?
Monthly reporting on cost per booked job, reconciled against your real calendar, with review velocity and map ranking tracked alongside paid performance.