Content audits
find what to fix, fold, or finally delete
A site with three years of content almost always has pages quietly losing traffic, duplicate topics competing with each other, and old posts nobody has looked at since publishing. We score every page, give a clear update, merge or remove call, and hand over a prioritized plan, not just a list of problems.
Where the money leaks today
A site that has published for years without ever reviewing what it already has usually carries pages competing against each other for the same keyword, splitting rankings that could belong to one strong page instead of two mediocre ones. Nobody notices this happening because it looks like more content, not a problem.
The second leak is old pages nobody revisits. A post that ranked well two years ago has likely lost position as the topic evolved and competitors updated theirs, and a site that only measures success by new publishing volume misses that its existing content is quietly decaying in the background.
The third leak is thin or outdated content left live simply because deleting anything feels risky. Low-quality pages drag down a site’s overall perceived quality in ways that can affect how search engines treat the rest of the domain, not just the page itself.
What we do
We build a full inventory of every page or post with current performance data attached, then score each one on traffic, relevance to your current business and actual quality, not a surface-level pass but a real read of whether the page still serves a purpose. Every page gets a clear call: update because the topic still matters but the content is stale, merge because two pages are competing for the same search intent, redirect if the topic no longer fits, or remove if it genuinely serves nobody.
We flag duplicate and cannibalizing topics specifically, since that is one of the highest-impact, lowest-effort fixes most sites never make. The output is a prioritized action plan ranked by expected impact, with a separate quick-win list for updates likely to move rankings or traffic fast, so you are not staring at a spreadsheet of hundreds of rows with no sense of where to start.
What we need from you
Access to your analytics and Search Console data, your CMS or at minimum a sitemap export, and context on any pages that matter strategically for reasons beyond raw traffic, a legal page, a partnership announcement, since not everything should be judged purely on numbers.
How we measure
The audit itself is the deliverable: a scored inventory and a prioritized plan. If you have us execute the plan afterward, we track rankings and traffic for the specific pages updated, merged or removed, so the before-and-after proves the audit’s recommendations were right.
Price and timeline
| Launch or audit | Monthly management | Full control, handover to your team | |
|---|---|---|---|
| Price | from $500 | from $900 / month | from $1,500 |
| What’s included | Full inventory, scoring, prioritized action plan | Ongoing content pruning and updates against the plan | Inventory, scoring method and plan handed to your SEO team |
| Timeline | 1 to 2 weeks | monthly, no lock-in | 2 weeks to hand off |
Related
Pair a content audit with blog and article production to act on the update list, and with content localization into 10 languages if the audit reveals translated content drifting out of sync. See SEO and content and analytics for the technical and measurement side, and the SEO briefs and content outlines automation for turning audit findings straight into update briefs. Real proof: the Thailand D2C store audit and rebuild, where a content and site audit came before the fix.
Have a backlog of content nobody has reviewed in years? Get in touch with your sitemap or a link to your site.
FAQ
How much does a content audit cost?
From $500 for a site with up to a few hundred pages, including the full inventory, scoring and a prioritized action plan. Larger sites or ecommerce catalogues with thousands of product pages are quoted separately.
How long does an audit take?
1 to 2 weeks depending on site size, since scoring every page properly against real traffic and relevance data takes longer than a quick automated scan.
What budget should we plan for?
A standard site audit starts at $500. If the audit needs to feed directly into a rebuild or a migration, pairing it with that work is more efficient than running them separately.
What do you need from us?
Access to your analytics and Search Console, your CMS or a sitemap export, and any context on pages that matter strategically even if their traffic numbers look weak, since not every low-traffic page should be cut.
What happens after the audit?
You get a prioritized action plan. You can execute it with your own team, or we can run the updates, merges and removals ourselves as a follow-on engagement, whichever fits your resourcing.