Marketing for clinics and dentists
from a search query to a booked appointment
A patient searching for a dentist decides within minutes, usually by whichever practice answers first and has recent reviews. We run the ads, the booking page and the reminder sequence that turns that search into a kept appointment, not a no-show.
Where the money leaks today
Clinic marketing usually leaks in three places: a Google Business Profile with outdated hours, few photos and no response to reviews, which costs visibility in local search before any ad is even considered; a booking process that requires a phone call during business hours, which loses patients who search at night; and no reminder system, so appointments get booked and then simply forgotten, wasting the slot and the acquisition cost that went into filling it.
What we do
We run Google Search campaigns around the procedures patients actually search for by name - not generic “dental clinic” terms - paired with Meta campaigns for awareness and promotions where the platform allows medical advertising. Your Google Business Profile gets cleaned up, filled with real photos, and set up so reviews get a timely response, because in local medical search that profile often outperforms paid reach on its own.
Booking runs through your existing tool where you have one, or a simple page we build, followed by an automated reminder sequence (SMS, WhatsApp or email) that cuts no-shows measurably. After a visit, patients get a short, well-timed prompt for a review, since recent reviews are what a new patient checks before calling.
What we need from you
Access to your Google Business Profile and ad accounts, your current booking process, a price list by common procedure if you advertise pricing, and clarity on what your market allows in medical advertising - we check platform policy before launching anything that could get flagged.
How we measure
We report in booked and kept appointments, not just inquiries, because an appointment that no-shows costs the same acquisition spend as one that is kept. No-show rate, cost per booking and review volume are tracked weekly against the baseline you had before we started.
Price and timeline
| Option | Price | What it covers | Timeline |
|---|---|---|---|
| Launch or audit | from $1,000 | Campaigns, Google Business Profile setup, booking funnel | 2 to 3 weeks |
| Monthly management | from $1,000 / month | Ongoing campaigns, reminders, review management, reporting | monthly, no lock-in |
| Full control, handover to your team | from $2,500 (one-time) + $400 / month for edits | Documented system, access transferred, your staff runs it | 3 to 4 weeks to hand over |
Related
See SEO and content for local search and sales funnels, lead magnets and CRM for the booking flow. Related playbooks: marketing for beauty salons, marketing for fitness and wellness brands, marketing for restaurants and cafes. For automated reminders, see appointment booking and reminders. Real-world reference: a medical network’s full marketing cover and four years of local marketing for a tattoo studio.
Losing patients to no-shows or slow replies? Get in touch and we will look at your booking funnel first.
FAQ
How much does marketing for a clinic or dental practice cost?
Launch or audit starts from $1,000: campaigns, Google Business Profile setup and a booking funnel. Ongoing management starts from $1,000 a month. A full system with review automation and content typically runs $2,000 to $3,000 a month.
How long until we see booked appointments?
Campaigns launch in 1 to 2 weeks. Inquiries usually start within days; a reliable read on cost per booked appointment takes 3 to 5 weeks of consistent spend.
What ad budget do we need alongside management?
A realistic minimum is $600 to $1,200 a month per location for Google Search, where most dental and clinic searches with buying intent happen.
What do you need from us to start?
Access to your Google Business Profile and ad accounts, your current booking system or process, your price list by procedure where relevant, and permission requirements for advertising medical services in your market.
How do you report results?
Weekly: inquiries, bookings, no-show rate, cost per booking, by service and channel, from your booking system and ad accounts together.