Healthcare · multi-location services

A medical network's full marketing cover:
site, integrations, strategy and a year of content

For a network of medical centres we led marketing from scratch: strategy, accounts, a year-long content plan and the content itself, a medical website built from zero with integrated medical records and information systems, briefs for designers and developers, consulting for the leadership. The business received a complete marketing cover and was later sold; the role grew into leading another project.

Russia2024live 12 monthscontent plan, delivered
0 → 1site, accounts and strategy created from nothing
1 yearcontent plan written and produced
Soldthe business was sold with its marketing cover complete

The task

A medical network with no marketing presence: no site worth the name, no accounts, no strategy, and information systems that did not talk to each other.

What we did

Marketing strategy and competitor and audience analysis; social accounts created and run; a content plan for a full year and the content itself; a medical website developed from zero with integration of the medical records and information systems; briefs for designers and developers; partner relationships; consulting for the leadership.

The result

The business got a complete marketing cover: site, systems, content, presence. It was later sold when the founders relocated, and the work earned a promotion to lead another project.

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