The channel that always gets opened:
used sparingly enough to stay that way
SMS and app push have open rates most channels cannot match, and most brands burn that advantage by sending too often for too little reason. We build a small number of high-value sends instead of a constant stream of noise.
Where the money leaks today
SMS and app push notifications get opened at rates no other channel matches, often within minutes, and that advantage is exactly why they get overused. A brand that discovers SMS converts well tends to start sending more of it, and the open rate that made the channel valuable erodes as customers start ignoring or opting out of a channel that has become noisy instead of useful.
The opposite failure, using the channel too little, is just as common: order and delivery updates that should go by SMS or push, because the customer is actively waiting for them, instead sit in an email that is not opened until hours later, missing the moment when the update is actually useful.
Push notifications specifically suffer from being treated as a growth hack, as many sends as the platform allows, rather than a precision tool for the handful of moments, an abandoned session, a price drop on a saved item, a delivery milestone, where a push genuinely helps the customer rather than just interrupting them.
What we do
We set up or integrate your SMS gateway or app push service, and the first thing we build is not a campaign, it is a frequency rule: how many sends per customer per week or month, quiet hours respected by timezone, and a clear separation between transactional sends (order updates, which customers expect and want) and promotional sends (flash offers, which need to earn their place).
Templates are built for both categories: order and delivery updates that are short, clear and timed to the actual event, and flash offer or time-sensitive campaigns reserved for moments that genuinely justify the channel’s intrusiveness, a flash sale ending in hours, a cart with a price about to change, not a weekly reminder that the store exists.
We segment sends by customer value and stage so your highest-value customers are not the ones receiving the most promotional noise, and every send includes clean opt-out handling that stays compliant with the rules in whichever countries you operate.
What we need from you
Access to your SMS gateway or app’s push notification service, your customer phone number or device token list with documented opt-in (this is non-negotiable for SMS in most markets), and your own sense of which moments in the customer journey genuinely justify an SMS or push versus an email.
How we measure
Delivery rate, click rate where links are used, and unsubscribe or opt-out rate per campaign and per use case, reported monthly. We watch opt-out rate particularly closely as an early signal that frequency needs to come down before the channel’s advantage erodes further.
Price and timeline
| Option | Price | What it covers | Timeline |
|---|---|---|---|
| Launch or audit | from $600 | Platform setup, frequency rules, order update and flash offer templates | 1 to 2 weeks |
| Monthly management | from $500 / month | Ongoing campaigns, segmentation, A/B tests, monthly reporting | monthly, no lock-in |
| Full control, handover to your team | from $1,500 | Full build, documentation and training for your team | 2 weeks |
Related
This pairs with post-purchase email sequences for order updates that belong across channels, and with win-back email campaigns if SMS is one channel in a broader reactivation plan. See the sales funnels and CRM service page, and automate subscription renewal reminders for time-sensitive reminders run by an agent. A real order and delivery flow rebuild is in the D2C store Thailand audit and rebuild case study.
Want SMS and push used for the moments that matter instead of everything? Get in touch and we will look at your current send volume.
FAQ
How much does SMS or push campaign setup cost?
From $600 for platform setup, templates and frequency rules for one use case (order updates or flash offers). Multi-use-case programs with ongoing sends usually run $500 to $1,000 a month.
How long before we can send our first campaign?
1 to 2 weeks, most of it spent on platform integration and getting sender ID or short code registration in place where required.
What budget do we need?
SMS has a per-message cost that varies by country, usually a few cents each; push notifications through your own app are typically free beyond standard app infrastructure costs.
What do we need from you?
Access to your SMS gateway or app's push service, your customer phone number or device token list with documented opt-in, and your rules on acceptable send frequency.
How do you report on performance?
Delivery rate, click rate (where links are used) and unsubscribe or opt-out rate per campaign, reported monthly so frequency can be adjusted before it becomes a problem.