A quiz earns a lead more honestly
than a form ever does
A static contact form asks for information before a visitor has any reason to trust you with it. A quiz or chat flow earns the same information by being useful first, then routes the lead to the right offer, call or message.
Where the money leaks today
A contact form asks a visitor to hand over their name, email and a vague description of what they need before giving anything back, which is a one-sided transaction and explains why most form completion rates are low. A quiz or short chat flow flips this: it gives the visitor something useful, a recommendation, a result, an answer, in exchange for the same information, and completion rates reflect that difference.
Where quiz funnels do exist, they are often built around generic questions picked because they seemed easy to ask rather than because they actually separate a good-fit lead from a poor-fit one, which means the data collected does not help sales prioritise anything.
The third gap is the result itself: many quizzes end in a flat “thank you, we’ll be in touch” regardless of what was answered, missing the chance to deliver a genuinely personalised recommendation on the spot, which is usually the moment a visitor is most engaged and most likely to take the next step immediately.
What we do
We design the quiz or chat flow around the real questions your sales team actually uses to qualify a lead in conversation, not generic multiple-choice filler, so the data collected is immediately useful for routing and prioritisation. We build it wherever your audience already is, Telegram or WhatsApp for messenger-first audiences, a web widget for a site-first funnel, rather than forcing everyone into one format.
Scoring logic routes each completed quiz to the right next step: a high-intent result might go straight to a booking link or a sales alert, a lower-intent result might go into a nurture sequence instead of straight to a rep’s inbox. The result shown to the visitor is personalised to their actual answers, a recommendation, a price range, a next step specific to them, rather than a generic completion screen.
We integrate completions directly with your CRM so leads flow into your pipeline with their quiz answers attached, giving sales context before the first conversation instead of starting cold, and we test question order and framing over time since small wording changes often move completion rate meaningfully.
What we need from you
The actual questions your sales team asks to qualify a lead, written the way a person would ask them in conversation, and access to your CRM so completed quizzes route into your pipeline automatically with their answers attached.
How we measure
Completion rate and the specific point where visitors drop off within the flow, plus lead quality measured against your actual close rate, not just volume of completions. A quiz that completes often but produces leads that never close is optimising the wrong thing, and we report that distinction directly.
Price and timeline
| Option | Price | What it covers | Timeline |
|---|---|---|---|
| Launch or audit | from $900 | Flow design, scoring logic, CRM integration, one channel | 2 weeks |
| Monthly management | from $500 / month | A/B testing, new outcomes, reporting | monthly, no lock-in |
| Full control, handover to your team | from $2,200 | Full build, documentation and training for your team | 3 weeks |
Related
This pairs with telegram channel and bot marketing and whatsapp marketing for business depending on where the flow lives, and feeds into lead scoring and nurturing program once leads are flowing in. See the sales funnels and CRM service page and the AI agents service page. A real multi-channel qualification system is in the AI sales agent, seven channels case study and the staffing agency recruitment bot case study.
Want a quiz that qualifies leads instead of a form that just collects them? Get in touch and we will look at how your sales team qualifies leads today.
FAQ
How much does a quiz or chat funnel cost?
From $900 for flow design, scoring logic and CRM integration in one channel. Multi-channel or multi-outcome quizzes usually run $1,500 to $2,500.
How long until it is live?
2 weeks from agreeing the questions and scoring logic to a live, integrated funnel.
What budget do we need?
No ad spend is required to build the funnel itself; driving traffic to it is a separate, optional effort once the funnel is proven to convert.
What do we need from you?
The real questions your sales team uses to qualify a lead in conversation, and access to your CRM so completed quizzes flow straight into your pipeline.
How do you report on performance?
Completion rate, drop-off point within the quiz, and the quality of leads produced (measured against your actual close rate), reported monthly.