Outbound that reaches the right person,
not more people faster
Most B2B outbound fails from volume, not message: a big list, a generic template, and a sender reputation burned within weeks. We build outbound from a researched, qualified list and a playbook of real objections, with deliverability protected as a hard rule, not an afterthought.
Where the money leaks today
The default B2B outbound playbook most teams fall into is volume: buy a large list, send the same template to all of it, and increase send volume when reply rates disappoint. This usually produces the opposite of the intended result, a damaged sender reputation that gets flagged as spam, a list full of wrong-fit contacts who never had a reason to reply, and a sales team’s trust in outbound eroded after a few bad rounds.
LinkedIn outreach frequently runs as a disconnected effort from email, the same prospect getting an unrelated connection request from one channel and a cold email from another with no coordination, which looks uncoordinated to the prospect and wastes the chance to reinforce one message across two channels.
The deliverability side is the part most teams skip entirely: sending real volume from a brand-new mailbox with no warm-up period reliably lands in spam within days, and recovering a damaged domain reputation takes far longer than building it carefully would have.
What we do
We start with list research, building a qualified target list from your ideal customer profile rather than purchasing a bulk list of loosely matching contacts, because reply rates depend far more on fit than on volume. We write an email sequence of three to five touches built around a real objection-handling playbook, the kind of document a good sales rep would write, not a single generic template reused for everyone.
We coordinate LinkedIn outreach with the email cadence so a prospect sees one consistent approach across channels instead of two uncoordinated ones, and warm up sending mailboxes properly before any real volume goes out, a step we never skip regardless of how urgent the timeline feels, because a burned domain costs far more time to fix than warm-up costs to do right.
Every touch and reply gets logged to your CRM, and qualified replies get routed to your sales team with the context attached, so a rep picking up a reply already knows what was said and why.
What we need from you
Your ideal customer profile with enough detail to research a real list against it, access to a sales or domain mailbox we can configure for safe sending (or help setting one up if you need a dedicated outbound domain), and your sales team’s availability to handle replies once qualified leads start coming in.
How we measure
Reply rate, meetings booked and the pipeline value those meetings generate, reported monthly. We also track deliverability health, bounce rate, spam complaint rate, domain reputation signals, as its own metric, because a campaign that books meetings while quietly damaging your domain is borrowing against future outbound capacity.
Price and timeline
| Option | Price | What it covers | Timeline |
|---|---|---|---|
| Launch or audit | from $1,200 | List research, sequence and playbook, warm-up, first campaign launch | 2 to 3 weeks |
| Monthly management | from $1,500 / month | New lists, sequence iteration, reply handling, reporting | monthly, no lock-in |
| Full control, handover to your team | from $3,500 | Full build, documentation and training so your team runs outbound | 4 weeks |
Related
This depends on cold email infrastructure and deliverability being set up correctly first, and feeds into appointment setting campaigns once replies start converting to meetings. See the performance marketing service page and the AI agents service page, and automate lead qualification for the agent-run version of initial reply triage. A real B2B outbound playbook and pipeline is in the B2B certification AI sales agent case study.
Want outbound that reaches the right fifty people instead of the wrong five thousand? Get in touch and we will look at your ideal customer profile.
FAQ
How much does a B2B outbound campaign cost?
From $1,200 to build the list, sequence and warm-up infrastructure and launch the first campaign. Ongoing monthly management with new lists and sequences usually runs from $1,500 a month.
How long until we get meetings booked?
Launch takes 2 to 3 weeks including mailbox warm-up, which cannot be skipped without risking deliverability. First replies typically appear within the first two weeks of sending; meetings follow from there.
What budget do we need?
Beyond our fee, budget for list research or enrichment tools and email sending infrastructure, usually $100 to $400 a month depending on volume. No ad spend is required.
What do we need from you?
Your ideal customer profile, access to a sales or domain mailbox we can configure safely, and your sales team's time to handle qualified replies once they come in.
How do you report on performance?
Reply rate, meetings booked and resulting pipeline value, reported monthly, plus deliverability health metrics so you can see the campaign is not quietly damaging your domain's sending reputation.