Calculator · runs in your browser
Does your site count
every lead and sale?
If the pixel fires twice, ads optimise for fake conversions. If it is missing, you pay for clicks blind. Enter a page address and see which tracking systems are on it and what looks wrong.
- Free, no sign-up
- Formulas are open on the page
- Our prices are the “from” prices of the service pages
What we look for
- Meta Pixel
- Google Analytics 4
- Google Tag Manager
- Google Ads tag
- TikTok pixel
- Yandex Metrica
- Cookie consent banner
- UTM tags in forms
We read the page code the way a browser receives it, without running scripts. Tags that Google Tag Manager or a consent banner add later are not visible this way, and the report says so.
Opening the page and reading its code…
What to fix
The check reads the page code without running scripts. Pixels that Tag Manager loads later, or that appear only after a visitor accepts cookies, may not show here. A full audit checks the events in each system.
How we calculate
Meta Pixel
connect.facebook.net/…/fbevents.js · fbq('init', ID)
One ID initialised twice means every event is counted twice.
gtag.js?id=G-… · GTM-… · AW-… · gtag('consent', 'default')
GA4, Tag Manager, Google Ads tags and Consent Mode.
Other systems
ttq.load(ID) · ym(ID, 'init') · cookie consent banners
TikTok pixel, Yandex Metrica, popular consent tools and UTM handling in forms.
Let's check it on your data
A free 30-minute call: we look at your numbers and tell you where the calculation and reality part ways.
Discuss this with the teamHonest about the math
This is a quick check of one page's code, not a full audit. It cannot see events that fire on clicks, in checkout or through server-side tracking. We check those in the analytics audit.
This is a reference point, not a promise of results. Our prices here are “from” prices, the exact amount is fixed in writing after an audit.
Questions
Why does it say the pixel is missing when I know it is there?
It is probably added by Google Tag Manager or only after a visitor accepts cookies. Then it is not in the page code. That is normal, but it is worth checking that it fires once.
Is it safe to check someone else's site?
Yes. We open one public page once, like any visitor, and read only what any browser receives.
What is a duplicate pixel and why does it matter?
The same pixel ID set up twice, for example in the theme and in Tag Manager. Every event counts twice, so ad results and optimisation are wrong.
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