Google Ads for cleaning companies
measured to a confirmed booking, not a click
Searches like 'office cleaning near me' are some of the highest-intent local searches there are, but most cleaning company accounts we audit still measure success in clicks, with no visibility into which keyword actually produces a confirmed, recurring booking. We fix tracking to that stage first, then run campaigns against it.
Why cleaning and facility services lose money today
Local cleaning and facility services searches carry strong buyer intent, but a campaign without a tight negative keyword list still picks up job-seeker traffic, people searching for cleaning jobs rather than cleaning services, and DIY cleaning tips traffic, both of which waste spend on clicks that were never going to book.
A second common gap is treating residential and commercial campaigns as one audience. A homeowner’s one-off cleaning booking and a facility manager’s recurring commercial contract evaluation are different buying processes with very different lifetime value, and a single undifferentiated campaign usually underserves both.
A third is measuring form fills instead of confirmed bookings. A booking form submission looks like a conversion, but a share of those never actually get confirmed and completed, and without a scheduling system join, the campaign optimizes toward a number disconnected from real revenue.
What we build
We start with the account and the conversion event. Campaigns split residential and commercial facility services, each with local radius targeting matched to your actual service area and creative built for that specific buyer. Negative keywords cut job-seeker and DIY-cleaning traffic early.
Tracking gets rebuilt through to the confirmed-booking stage, joined to your scheduling system, so a keyword’s real value is visible against revenue and recurring contract potential, not click volume.
What stays with humans
Crew assignment, custom commercial pricing and quality issue resolution stay entirely with your team. We build the campaigns and the tracking to get a genuine prospect to a confirmed booking reliably.
Price and timeline
| Package | Price | Timeline |
|---|---|---|
| Agency runs it | from $1,000 | 2 to 3 weeks |
| Full control, handover-ready | from $1,700 | 3 to 4 weeks |
Related
Pair this campaign with the AI agent for cleaning and facility services so bookings get confirmed any hour, or scheduling and dispatch CRM for cleaning and facility services to see which campaign actually produces recurring, retained contracts. See the full package breakdown on the performance marketing service page, or get a written audit plan with a fixed price.
FAQ
What does it cost to start?
Audit and launch starts at $1,000: account audit, conversion tracking through to confirmed booking, local radius targeting, first ad copy, and a two-week watch period. Ongoing management is $1,000 a month and up.
What ad budget do we need?
A realistic minimum is $600 to $1,000 a month per local market for the algorithm to learn from enough conversions, since cleaning services keywords are usually more affordable than most B2B categories.
Why separate residential and commercial campaigns?
A homeowner booking a one-off cleaning and a facility manager evaluating a recurring commercial contract search differently and convert at different values, so each needs its own targeting and messaging.
Can you filter out people searching for cleaning jobs, not cleaning services?
Yes, a tight negative keyword list cuts a meaningful share of job-seeker and DIY-cleaning-tips traffic that inflates click volume without producing a real lead.
How do you track through to a confirmed booking, not just a form fill?
Conversion tracking fires on the booking submission, then a scheduling system join confirms when that booking is actually confirmed and completed, so campaign value reflects real revenue.