A monthly report in revenue and cost,
not impressions and reach
A monthly marketing report full of impressions and engagement rate answers questions nobody with budget authority is actually asking. We report in money: revenue, ROAS, CAC and retention, joined from your real ad and order data, with what changed and why written in plain language.
Where the money leaks today
A monthly marketing report that leads with impressions, reach and engagement rate is answering a question nobody with real budget authority is asking. Those numbers can go up while revenue goes flat, and a report built around them can look healthy for months while the business underneath it is not actually growing, because nothing in the report was ever tied to money.
The deeper problem is usually not dishonesty, it is that platform-native reporting defaults to the metrics each platform wants to highlight, and nobody built a report from the business’s own questions instead. We have seen the cost of this directly: one platform showing roughly 15% of a business’s real orders before a reporting fix, a gap that a vanity-metrics report sitting on top of that broken tracking would never have surfaced, because it was never asking the question that would have caught it.
What we do
We build the monthly report from your real order and ad data, joined, not from each platform’s own dashboard pasted into a slide. Revenue, ROAS, CAC and retention get reported the same way every month, by channel, against your actual outcomes rather than platform-claimed conversions, and every report includes a written explanation of what changed and why, in plain language, not just a chart left for you to interpret alone.
We flag anything that needs attention before the next cycle rather than waiting a month to mention it, the same discipline behind a distributor price-undercut monitor we built that caught 184 of 218 real events automatically with zero false alarms. The report goes wherever your team actually checks things, which for many of our clients is Telegram rather than a dashboard login nobody remembers the password to, and a quarterly session goes deeper on anything the monthly numbers raised but could not fully explain.
What we need from you
Access to your ad accounts and your store or CRM order data, and a short conversation on the small number of questions you actually make decisions from, since a focused monthly report beats a comprehensive one that nobody fully reads.
How we measure
Whether the report gets opened and acted on every month, and whether the numbers in it hold up against your own bank or order records, the same standard we apply to any tracking work we do.
Price and timeline
| Option | Price | What it covers | Timeline |
|---|---|---|---|
| Launch or audit | from $600 | Setup: data joins, first report, format agreed with your team | 1 week |
| Monthly management | from $600 / month | Ongoing monthly report with written explanation, no lock-in | monthly, no lock-in |
| Full control, handover to your team | from $1,500 | Full reporting template and data pipeline handed to your team | 2 weeks |
Related
Monthly reporting builds on marketing dashboards and reporting and end-to-end marketing attribution, and often leads into a fractional CMO relationship once the numbers raise bigger questions. The full build is on the analytics service page. For the automated layer underneath, see weekly reports in plain language. Real examples: the two-brand analytics hub and the sports nutrition relaunch.
Tired of a report full of numbers nobody can tie to revenue? Get in touch and tell us what you actually need to know every month.
FAQ
How much does monthly growth reporting cost?
From $600 a month for a report joining your real ad and order data into revenue, ROAS, CAC and retention, with a written explanation of what changed, no lock-in.
Do you need our existing dashboards to already be accurate?
No. If your current tracking has gaps, we will find and flag them as part of setting this up, since a monthly report built on top of inaccurate tracking just repeats the same wrong numbers every month with more confidence.
How is this different from just looking at our ad platform dashboards?
Ad platforms report their own numbers in their own favor and do not see your real orders, retention or margin; this report joins that data against your actual CRM or store outcomes, which is a different, more honest picture.
What do you need from us?
Access to your ad accounts and your store or CRM order data, and a short conversation on which few numbers you actually make decisions from, so the report stays focused rather than growing a new metric every month.
How do we receive the report?
Wherever your team actually checks things, a dashboard, a PDF, a Telegram message, whichever gets opened, plus a quarterly call for the numbers that need a real discussion rather than a one-way report.