One number for cost per order,
not one dashboard per ad platform
Every ad platform reports its own attribution in its own favor, so a business running Meta, Google and TikTok at once gets three different stories about which channel actually sold something. We build one warehouse where ad spend meets real orders, so the story is yours, not the platform's.
Where the money leaks today
A business running Meta, Google and TikTok ads at once is effectively being told three different stories, because each platform’s pixel takes credit for any conversion it can plausibly claim, and the three platforms overlap in their claims constantly. Add an affiliate program or an organic search channel into the mix and the overlap gets worse, not better.
The result is a budget decision made on bad information: a channel that looks efficient in its own dashboard might be stealing credit from a channel that actually did the harder work of building intent. We have measured this directly, finding conversations on one placement costing 2.7 times less than another once the comparison was run against actual CRM outcomes instead of platform-reported numbers, a gap invisible from inside either platform’s own reporting.
Without one shared, independent measure of cost per order, marketing, finance and the founder each walk around with their own number, and budget conversations turn into arguments about whose number is right instead of what to do next.
What we do
We connect every paid channel’s spend data alongside your real order data, store, CRM, or both, into one warehouse, and apply a single attribution logic across all of it: typically a data-driven or position-based model weighted by your actual sales cycle, not whatever default each ad platform ships with. The output is one number, cost per order by channel, that does not change depending on which login you happen to be looking from.
We also track repeat buyers back to their first channel, which usually changes the picture further: a channel that looks expensive on first purchase can look very different once it is credited for the customers who come back.
Once the warehouse exists, we set alerts for when a channel’s real cost per order moves meaningfully, so a budget shift happens because the number changed, not because someone had a feeling.
What we need from you
API or export access to every ad platform you spend on, access to your order data source, and a conversation about your actual sales cycle, whether a purchase typically happens same-day or over several weeks, since that shapes which attribution window makes sense.
Tell us honestly which channels you suspect are over- or under-credited; that intuition usually points at exactly the overlap worth untangling first.
How we measure
The gap between what each platform claims for itself and what the shared warehouse shows, expressed in dollars of spend that would move if you trusted the new number. After that, the ongoing measure is simply whether budget decisions made from the dashboard hold up a month later.
Price and timeline
| Option | Price | What it covers | Timeline |
|---|---|---|---|
| Launch or audit | from $2,000 | Attribution warehouse, one shared cost-per-order model | 3 to 5 weeks |
| Monthly management | from $700 / month | Alerts, model upkeep as channels and offers change | monthly, no lock-in |
| Full control, handover to your team | from $4,000 | Full warehouse ownership transfer, documentation, training | 5 to 7 weeks |
Related
Attribution depends on marketing analytics setup with GA4 and PostHog being correct first, and it feeds directly into marketing budget allocation and forecasting and marketing dashboards and reporting. The full build is on the analytics service page. For the automation layer on top, see marketing mix attribution. Real examples: the two-brand analytics hub and the Bali lead-routing project, where channel cost comparisons moved a real budget.
Running more than one paid channel and not sure which one actually earns its budget? Get in touch and bring your current numbers to the first call.
FAQ
How much does end-to-end attribution cost?
From $2,000 for a warehouse joining your ad platforms and real order data with one attribution model, live in 3 to 5 weeks. Scope grows with the number of channels and how messy the order data currently is.
How long until we trust the numbers?
The warehouse itself takes 3 to 5 weeks; trusting the numbers usually takes one more full reporting cycle, typically a month, once you have compared the new attribution against what you expected and confirmed it holds up.
What budget or spend level makes this worth it?
This pays for itself fastest once you run two or more paid channels at $2,000 or more a month combined; below that, a simpler tracking setup is usually enough and we will say so rather than oversell a warehouse you do not need yet.
What do you need from us?
Access to your ad accounts, your store or CRM's order data, and whoever currently makes budget decisions, since the attribution model should match the questions that person actually asks.
How do you report?
A dashboard with cost per order by channel, updated daily, plus a monthly session where we walk through what moved and why, in plain language rather than a wall of charts.