Dashboards built around five questions,
not fifty metrics nobody checks
A dashboard with fifty metrics gets opened once and never again. We start from the five or six questions a founder or marketer actually asks in a weekly review, and build the dashboard backward from those, so it gets checked every week instead of ignored after the demo.
Where the money leaks today
Most marketing dashboards are built the wrong way around: someone connects every available data source, exposes every metric the platform offers, and calls it done. The result looks impressive in a demo and gets opened once. A week later nobody can say what changed, because there are forty numbers competing for attention and no clear answer for which three actually matter this week.
The deeper cost is slower: without a dashboard that gets checked habitually, problems get caught late. A campaign that quietly stopped converting, a feed that started showing wrong prices, a channel whose real cost per order crept up, all of these show up in a good weekly view within days; without one, they show up a month later in a revenue number that just looks soft, with no clear cause.
What we do
We start with a short discovery session to find the five or six questions that actually drive decisions: usually some mix of spend and ROAS by channel, orders and average order value, cost per order trending week over week, retention or repeat-purchase rate, and one or two numbers specific to your business, a feed health check, a CRM pipeline value, a churn signal.
Then we join the data sources that feed those questions, ad platforms, your store or CRM, and sometimes a CRM event log, into marts built for exactly those views, not a generic export. The dashboard itself goes wherever your team will actually look at it, a hosted tool, a custom panel, or a Telegram bot for the numbers that need same-day attention rather than a weekly glance.
We design for mobile first, because the person who most needs to see the number is often checking from a phone between meetings, not sitting at a desk with three monitors.
What we need from you
Access to your ad accounts and your store or CRM, and an honest half hour on what you currently check and what you have given up trying to find because it is too hard to pull together. The most useful dashboards usually come from that second question.
If you already have a dashboard you do not trust, show it to us; the gap between what it shows and what you suspect is true is often the fastest way to find out what is actually broken.
How we measure
Whether the dashboard gets opened. We check usage after two weeks and ask directly which numbers you looked at and which you ignored, then cut the ignored ones rather than leaving them in for the sake of completeness.
Price and timeline
| Option | Price | What it covers | Timeline |
|---|---|---|---|
| Launch or audit | from $1,200 | Discovery, data joins, one dashboard, Telegram alerts | 2 to 3 weeks |
| Monthly management | from $400 / month | Upkeep as sources and questions change | monthly, no lock-in |
| Full control, handover to your team | from $2,200 | Full documentation, training, your team maintains it | 3 to 4 weeks |
Related
A dashboard is only as good as the tracking under it: see marketing analytics setup with GA4 and PostHog and end-to-end marketing attribution first if those are not yet in place. For ongoing numbers without a human pulling them, see monthly growth reporting. The full build is on the analytics service page; for an automated layer on top, see weekly reports in plain language. A real example: the two-brand analytics hub, where the owner now gets numbers in Telegram in seconds.
Have data everywhere and no view you trust? Get in touch and show us what you currently check.
FAQ
How much does a marketing dashboard cost?
From $1,200 for a dashboard built around your real questions, joining ads, store and CRM data, live in 2 to 3 weeks. A full warehouse with deeper marts behind it starts at $2,500 and is a separate, bigger project.
How long until we have something to look at?
A first version is usually ready within the first week once data access is confirmed; the remaining time goes into getting the numbers to agree with your own records and adding alerts.
Do we need a big budget for this to make sense?
No. Even a single-channel, modest-budget business benefits from one trustworthy weekly view; the cost scales with how many data sources need joining, not with how much you spend on ads.
What do you need from us?
Access to your ad accounts, store or CRM, and thirty minutes to walk through what you currently check and what you wish you could see instead.
How do you report on the dashboard itself?
We check in after the first two weeks of real use to see which numbers you actually look at and which get ignored, then trim or adjust. A dashboard that is never revisited drifts out of date the same way a GA4 setup does.