An audit of the tools you already pay for,
before buying one more
Most marketing stacks grow by addition: a new tool for each new problem, with nobody removing the old one. We map what you actually have, what overlaps, what nobody opens anymore, and what critical gap is quietly unfilled, then hand you a prioritized list instead of recommending a new subscription by default.
Where the money leaks today
A marketing stack accumulates the same way a garage does: each tool solved a real problem at the time it was added, and nobody ever goes back to check whether the problem it solved still exists, whether another tool already does the same job, or whether anyone still opens it. Years of that produces a monthly software bill that nobody can fully explain and a team juggling more logins than any one person actually needs.
The waste is rarely obvious from the invoice alone; a $50 a month tool looks cheap in isolation, but five of them with overlapping purposes add up, and the real cost is often the time spent context-switching between tools that each hold a different, incomplete piece of the picture. We have built analytics stacks with over a thousand automated tests behind them specifically because the tooling underneath a dashboard matters as much as the dashboard itself; a stack audit is the cheaper, faster version of that same discipline applied to what you already have.
What we do
We build a full inventory of every marketing tool currently paid for, not just the obvious ones, and check actual usage against login activity or export data rather than trusting a subscription list, since a tool nobody opens for three months is a cut candidate regardless of what it was bought to do. We map overlaps explicitly: where two tools answer the same question, which one should win and which should go.
Alongside the cuts, we look honestly for real gaps, a question the business needs answered that nothing in the current stack actually covers, since a stack audit done only to save money misses the other half of the job. The output is a prioritized action list, cut, consolidate, keep, or add, each with the reasoning and an estimated monthly saving, so the decision is already made for you rather than left as an open question.
What we need from you
A list of every marketing tool you currently pay for, including the ones nobody remembers signing up for, and whatever access or usage data is available so we can check real activity rather than assume it from the subscription alone.
How we measure
The monthly cost saving from the cuts and consolidations against the audit’s own estimate, and whether any genuine gap we flagged actually got filled and proved useful once addressed.
Price and timeline
| Option | Price | What it covers | Timeline |
|---|---|---|---|
| Launch or audit | from $800 | Full inventory, overlap map, prioritized action list | 1 week |
| Monthly management | from $400 / month | Ongoing stack review as tools and team needs change | monthly, no lock-in |
| Full control, handover to your team | from $1,500 | Full documentation and decision framework for your team to reuse | 2 weeks |
Related
A stack audit pairs naturally with a marketing automation audit and an AI marketing audit. The full build is on the analytics service page. Real examples: the two-brand analytics hub and the sports nutrition relaunch, where tooling was consolidated before anything new was built.
Paying for more marketing tools than anyone can account for? Get in touch and send us the list.
FAQ
How much does a marketing stack audit cost?
From $800 for a full inventory, overlap map and prioritized action list, delivered in about a week.
How long does the audit take?
About a week, mostly gated by getting access or exports from each tool in the current stack to check actual usage rather than just subscription status.
Will this just tell us to cut everything?
No. The output is specific: which tools to cut, which to consolidate, which to keep as-is, and where a real gap means something should be added. Cutting for its own sake is not the goal; matching spend to actual use is.
What do you need from us?
A list of every marketing tool you currently pay for, even informally, and access or login activity data where available, so usage can be checked against the subscription list rather than assumed.
How do you report findings?
A written action list by tool: cut, consolidate, keep or add, with the reasoning and the estimated monthly saving, so the business case for each change is already made for you.