LINE Ads built for Thailand,
where LINE is the channel that sells
In Thailand, a campaign plan copied from a Western Meta playbook misses the channel that actually closes the sale. LINE is where the conversation and the purchase decision happen, and we run ads with that in mind, measured against real COD and PromptPay orders.
Where the money leaks today
Running Meta or Google as the only paid channel in Thailand misses where a large share of buying decisions and conversations actually happen. LINE OA broadcasts without a clear offer and without segmentation get muted fast, and ad spend that is not reconciled against COD and PromptPay orders looks worse than it is, since card-based attribution tools miss both.
We have also seen LINE Login integrations left half-built, so a customer who authenticates through LINE still has to re-enter information the platform already gave the store, which quietly loses buyers at the last step.
Thailand’s e-commerce behaviour differs enough from card-first markets that a strategy imported wholesale from a Western playbook usually underperforms; LINE’s role as both a messaging and a commerce surface has to be designed for directly, not bolted onto a Meta-first plan as an afterthought. We have seen brands run strong Meta or Google campaigns that still underperform locally simply because the LINE side of the conversation was never built out properly.
What we do
- LINE OA as a channel, not an afterthought. Broadcasts planned around real promotions and stock, segmented so loyal customers and new leads see different messages.
- Ads that lead into LINE. Campaigns on Meta or LINE’s own ad inventory that route to a LINE conversation or LINE Login checkout, matching how Thai customers prefer to finish a purchase.
- COD and PromptPay reconciliation. Orders from cash-on-delivery and PromptPay matched back to the campaign that generated them, since card-centric tracking alone misses most of the picture here.
- Thai-language creative. Copy and hooks written for the market, not translated word for word from an English campaign.
- Reporting that reflects real orders. ROAS and cost per order calculated from your actual fulfilment data, not from message opens or in-app clicks alone.
What we need from you
- Access to your LINE Official Account and any existing ad accounts.
- Order and fulfilment data, including COD and PromptPay, so we can reconcile spend against real sales.
- Thai-language brand voice guidance, or trust in our native-reviewed copywriting.
- Product and promotion calendar so broadcasts and ads align with actual stock.
- A contact who can approve Thai-language creative on a short turnaround.
How we measure
Monthly reporting shows ROAS and cost per order calculated from fulfilled orders, COD and PromptPay included, matched back to the campaign and broadcast that generated them. Broadcast performance is tracked separately from paid ads so you can see which channel is actually driving the conversation that leads to a sale.
Where LINE Login is part of checkout, we also track completion rate through that step specifically, since it is a common quiet drop-off point.
We also track time from first LINE contact to completed order, since a slow manual response in the chat can lose a buyer who was otherwise ready to pay. Where volume justifies it, we help set up basic automated replies so a customer never waits long during business hours for a simple question.
Price and timeline
| Option | Price | What’s included | Timeline |
|---|---|---|---|
| Launch or audit | from $900 | LINE OA and ad account audit, first broadcast and campaign structure, reconciliation set up. | 1 to 2 weeks |
| Monthly management | from $900 / month | Ongoing broadcasts and ads, weekly optimisation, monthly ROAS report including COD and PromptPay. | monthly, no lock-in |
| Full control, handover to your team | from $2,200 | LINE OA, ads and reconciliation playbook documented and handed to your Thailand team. | 4 to 5 weeks |
Related
This page sits under our Performance marketing work. See also Ecommerce catalog ad campaigns, Lead generation for local services, Conversion tracking and capi setup for adjacent paid-channel services.
For the automation side of reporting and budget decisions, see ad performance reporting. For real numbers behind these benchmarks, read the Thailand D2C store audit and rebuild case study and analytics hub with an AI analyst case study.
Ready to see what this would look like for your account? Get in touch and we will look at your current setup in the first call.
FAQ
How much does this cost?
Launch and monthly management both start from $900, scaling with how many broadcasts and ad platforms you combine.
How long until we see results?
Launch takes 1 to 2 weeks. A reliable read, including COD and PromptPay reconciliation, takes about 4 weeks since fulfilment data lags behind the click.
What ad budget do we need alongside this?
Thailand's cost per click is generally lower than Western markets, so a few hundred dollars a month in ad spend can already produce a readable test, though broadcast-only strategies need little to no media budget at all.
What do you need from us?
LINE OA and ad account access, order data including COD and PromptPay, and someone who can approve Thai-language creative quickly.
How do you report on performance?
Monthly ROAS and cost per order from fulfilled orders including COD and PromptPay, with broadcast performance reported separately from paid campaigns.