Analytics, CRO & strategy

A landing page built for the ad,
not the other way around

A landing page built to look good in a portfolio and a landing page built to convert the specific audience arriving from a specific ad are two different briefs. We build the second kind: fast, mobile-first, matched to the ad's promise, and instrumented so the next version is based on data instead of a redesign urge.

from$1,200
Timeline2 to 3 weeks
What is includedMessage match audit between the ad and the current landing pageNew or rebuilt page, mobile-first, with a single clear actionPage speed fixed to a real mobile load time, not a lab score alonePixel, CAPI and UTM tracking wired from day oneTwo to three structural variants ready for testing
93-100Lighthouse mobile score reached after a rebuild, with largest contentful paint down from 4.2 to 1.7 seconds
×3-4add-to-cart per day after a landing and site rebuild matched to the actual traffic arriving
typical rangefixing message match and mobile load time alone typically lifts landing page conversion 15 to 40%, industry benchmark

Where the money leaks today

An ad promises one specific thing, a price, an offer, a result, and the landing page it sends traffic to often promises something slightly different, or buries the specific thing under three paragraphs of general brand copy. That mismatch, called message match, is one of the most common and most fixable reasons paid traffic underperforms, and it rarely gets caught because the page looks fine in isolation; it only fails against the specific ad sending traffic to it.

The second common leak is speed on mobile, since most paid traffic lands on a phone. A page that takes four seconds to show anything useful loses a meaningful share of visitors before they ever see the offer, and that loss does not show up as a bad click, it shows up as a bounce that looks like disinterest.

We rebuilt one store’s mobile experience and watched largest contentful paint drop from 4.2 to 1.7 seconds with a Lighthouse mobile score moving from a weak number into the 93 to 100 range; add-to-cart volume moved three to four times in the same period, on the same traffic.

What we do

We start with a message-match audit: does the page say, in the first screen, the same specific thing the ad said, or does it make the visitor hunt for it. Then we build or rebuild the page mobile-first, with one clear action, real product or service detail instead of filler copy, and a load time measured on an actual mobile connection, not just a lab score.

Tracking goes in from day one: pixel, Conversions API, and clean UTM parameters, so the page’s performance is measurable immediately rather than guessed at later. We typically deliver two to three structural variants, different hero framing, different proof placement, ready to run as a proper A/B test rather than a single best guess.

The build itself is handed over in a form your team can edit: copy changes, price updates, a new testimonial, without needing to call a developer for every small change.

What we need from you

The specific ad or campaign this page needs to match, your actual offer and pricing, whatever brand assets exist, and access to publish once the page is ready. If you have past landing pages and their performance data, share them; they tell us what has already been tried and what is worth testing again versus avoiding.

How we measure

Conversion rate on the specific traffic the page was built for, load time on mobile, and the message-match score between ad and page. Once live, performance feeds directly into any ongoing A/B testing or conversion rate optimisation program.

Price and timeline

Option Price What it covers Timeline
Launch or audit from $1,200 One page, message match, mobile build, tracking 2 to 3 weeks
Monthly management from $600 / month Ongoing variant testing and copy updates per campaign monthly, no lock-in
Full control, handover to your team from $2,800 Multi-offer page system, full handover, team training 3 to 5 weeks

Pair a new landing page with an A/B testing program and a conversion rate optimisation program to keep improving it after launch; for the step after the click, see checkout optimisation. The full build is on the funnels and CRM service page. Real examples: the Thailand store audit and rebuild and the sports nutrition relaunch, where a new mobile-first build changed add-to-cart volume directly.

Running ads to a page that was never built for them? Get in touch and send us the ad and the page together.

FAQ

How much does a landing page cost?

From $1,200 for a single page matched to one campaign, built mobile-first and fully tracked, live in 2 to 3 weeks. A full catalogue or multi-offer page system costs more and scopes individually.

How long until it is live?

2 to 3 weeks for design, build and tracking setup. If you already have brand assets and copy direction ready, it can move faster.

Do we need a big ad budget to justify this?

No. Even a $500 to $1,000 a month campaign benefits more from a page matched to the ad than from more spend on a mismatched one; fixing the page is usually the cheaper lever.

What do you need from us?

The ad creative or campaign this page supports, your offer and pricing, any brand assets you have, and access to publish once it is built.

How do you report on performance?

Conversion rate, load time and a message-match check before and after launch, then ongoing numbers feed directly into any A/B testing or CRO program running on top.

Start here

Tell us the problem.
We bring the system.

A 30-minute call, a written plan with numbers within 48 hours, no obligation. If we are not the right fit, we will say so and point you to someone who is.