Marketing for furniture and home brands
from a saved post to a delivered order
Furniture and home purchases get saved, compared and slept on for weeks before anyone buys, so a single ad rarely closes the sale. We build the retargeting and catalogue that stays in front of that buyer honestly, with real stock and delivery times, until they are ready.
Where the money leaks today
Furniture and home marketing often spends heavily on first-touch reach while underusing retargeting, even though most buyers in this category browse, save and compare for over a week before ordering. Catalogue feeds frequently show stock or delivery times that are no longer accurate, which either kills a sale at checkout or creates a return once the real delivery window turns out to be longer than advertised. Photography that looks like a catalogue instead of a real room tends to underperform against more honest, lived-in imagery.
What we do
We audit the catalogue feed first against your true stock and delivery times, the same discipline that, in a live audit of another store, found 81% of products sitting outside proper categories before a rebuild. Campaigns run on Meta and Pinterest, built from real room and product photography rather than sterile catalogue shots, with landing pages organised by room or collection so a buyer lands somewhere relevant to what they clicked.
Because the decision cycle is long, retargeting carries more weight here than first-touch ads: browsers who viewed a product or added to cart get a sequence that reminds them honestly, without manufactured urgency. Delivery and returns messaging gets checked for accuracy before it appears in any ad, since a mismatch here is one of the most common sources of refunds and complaints in this category.
What we need from you
Your real catalogue with accurate stock and delivery times, any room or lifestyle photography you already have, and access to your store, ad accounts and analytics.
How we measure
We report in orders and average order value, with retargeting’s contribution tracked separately from first-touch traffic, since in this category the two usually have very different cost-per-order profiles.
Price and timeline
| Option | Price | What it covers | Timeline |
|---|---|---|---|
| Launch or audit | from $1,000 | Catalogue audit, campaigns, retargeting setup | 2 to 3 weeks |
| Monthly management | from $1,000 / month | Ongoing campaigns, retargeting, reporting | monthly, no lock-in |
| Full control, handover to your team | from $2,500 (one-time) + $450 / month for edits | Documented system, access transferred, your team runs it | 3 to 5 weeks to hand over |
Related
See e-commerce and brand, creatives and social media for the catalogue and content side. Related playbooks: marketing for e-commerce brands, marketing for construction and renovation companies, marketing in Poland. For catalogue automation, see WhatsApp catalogue and order flow. Real-world reference: a Shopify audit and catalogue rebuild for a Thailand brand and sales ×10 in a year for a supplements brand.
Catalogue and delivery promises not matching reality? Get in touch and we will audit the feed first.
FAQ
How much does furniture and home brand marketing cost?
Launch work starts from $1,000: campaigns, catalogue audit and retargeting setup. Ongoing management starts from $1,000 a month. A full system with content production usually runs $2,000 to $3,500.
How long until we see orders?
Campaigns launch in 1 to 2 weeks. Given the long consideration cycle in this category, a reliable ROAS figure typically needs 4 to 6 weeks of retargeting data, not just first-touch clicks.
What ad budget do we need?
A realistic minimum is $800 to $1,500 a month, weighted toward retargeting rather than broad reach, since most buyers in this category need several touches before ordering.
What do you need from us to start?
Your real catalogue with accurate stock and delivery times, room or lifestyle photography if you have it, and access to your store, ad accounts and analytics.
How do you report results?
Weekly in money: spend, orders, average order value, ROAS, with a specific view of how many orders come from retargeting versus first-touch traffic.