Market research with 113 sources behind it,
not a confident paragraph
Most market research for a new launch is a confident paragraph with no sources behind it. We run parallel research agents against a specific set of questions, licensing, competitor pricing, market size, payment restrictions, then a human verifies every claim, the same process that produced a 113-source report with a real financial model for a market entry decision.
Where the money leaks today
Most market research that lands on a founder’s desk before a launch decision is either a paid industry report written for a broad audience and padded with generic trends, or an internal document written by someone confident but under time pressure, with claims that sound plausible and were never actually checked against a source. Both fail at the moment that matters most: the specific decision of whether to spend real money entering this market or launching this product.
We built an internal research process for our own planning that we now run for clients: eight research agents, each owning one specific question, licensing rules, competitor revenue, payment restrictions by jurisdiction, the history of similar platforms that failed, work in parallel, and a human then verifies the actual sources behind every claim rather than trusting a confident-sounding summary. One such report ran to 6,300 words backed by 113 sources, with a financial model and a recommended launch path, including the jurisdictions and payment providers the research flagged as not viable.
A research deliverable that only tells you good news has usually skipped the parts that would have changed the decision.
What we do
We start by agreeing on the specific questions that matter for your decision, not a generic industry overview, since a sharp set of questions produces a far more useful report than a broad one. Research runs in parallel across those questions: competitor pricing and positioning, market size and growth signals, regulatory or platform restrictions relevant to your category, and payment or compliance gates by jurisdiction where relevant.
Every claim in the final report is checked against a real, citable source, and where the questions call for it, we build a financial model or sizing estimate with explicit assumptions you can challenge and rerun. The recommendation at the end is honest, including when the honest answer is that a market or path is not currently a good fit; we would rather deliver that finding now than watch you discover it after spending.
What we need from you
A clear list of the questions you actually need answered, and access to whatever internal assumptions or data already exist so we can check them rather than duplicate guesswork. The sharper the questions, the more useful the report.
How we measure
Whether the report’s recommendation held up once acted on, and whether the sources behind it survive scrutiny from your own team or a later audit. We would rather be checked and found accurate than simply delivered on time.
Price and timeline
| Option | Price | What it covers | Timeline |
|---|---|---|---|
| Launch or audit | from $1,000 | Focused research report on your defined questions | 1 to 2 weeks |
| Monthly management | from $800 / month | Ongoing competitor and market monitoring | monthly, no lock-in |
| Full control, handover to your team | from $2,500 | Full research methodology and sources handed to your team, with training | 2 to 3 weeks |
Related
Research like this feeds directly into go-to-market strategy and market entry strategy for a new country. For ongoing monitoring once a decision is made, see automated competitor monitoring and the market research summaries automation. The full build is on the analytics service page. Real examples: the game servers market research report and the Latin America media-buying expansion.
Making a decision that deserves real sources instead of a confident guess? Get in touch and tell us the questions that actually matter.
FAQ
How much does competitor and market research cost?
From $1,000 for a focused research report answering a defined set of questions, delivered in 1 to 2 weeks. A full business plan with financial modeling scopes higher depending on complexity.
How long does the research take?
1 to 2 weeks for most engagements, since research runs in parallel across questions rather than sequentially; a report requiring deep financial modeling can take longer and we will say so upfront.
Can the research find that the market or idea is not a good fit?
Yes, and we report that directly. One research deliverable we produced for our own business planning flagged which jurisdictions and payment providers would not work, which is exactly the kind of finding that saves money by arriving before the spend, not after.
What do you need from us?
A clear set of questions you actually need answered, since a focused research report beats a broad one every time, and any existing assumptions or data you want checked rather than taken on faith.
How is this different from reading industry reports ourselves?
We check sources against each other and flag where they disagree or where a confident-sounding claim online has no real backing, which published industry reports rarely do for you.