Getting an app launched and found,
not just submitted

What it is and who needs it

App store launch and growth covers everything between a finished app build and people actually finding it: store listing optimization, submission to Apple and Google, a pre-submission review for common rejection reasons, and an ongoing ASO and review-request strategy. It is for a team that has built or is about to finish an app and has budgeted for development but not for the separate skill of getting found in a store with millions of competing listings.

This is explicitly not a guarantee of downloads. It is the groundwork, keywords, screenshots, review strategy, that determines whether paid or organic traffic converts once it reaches the store page, and we are honest that the app’s own quality and any paid acquisition still do most of the work.

What is inside

Store listing setup covers title, keywords, screenshots and description, tuned against real keyword and competitor research rather than guesses about what sounds good. Submission to the App Store and Google Play includes a pre-submission review of rejection reasons specific to your app’s category, since a generic submission checklist misses the review quirks that differ between, say, a fintech app and a kids’ game.

A review-request strategy asks for ratings at the moment a user is actually happy, a completed action, not at first install when they have no opinion yet, because review volume and rating quality both affect store ranking. Growth tracking covers install source, keyword ranking movement and the conversion rate from a store page view to an actual install, the number that tells you whether the listing itself is working. Everything is handed over so your team can keep tuning the listing independently after the first month.

We also handle the detail that separates a launch that holds up from one that fades after the first week: localized store listings for each major market your app targets rather than one English listing shown everywhere, an A/B test on screenshots and icon variants once there is enough traffic to read results honestly, and a monitoring routine that flags a sudden rating drop or a spike in uninstalls early enough to act on it, not a month later in a quarterly report. We also prepare a plain-language response plan for common negative reviews, since how a team responds publicly affects conversion almost as much as the rating number itself.

How we build it

1. Research keywords and competitors for your actual category. Not generic ASO advice, terms people searching for your specific kind of app actually use.
2. Build the listing around what converts a view to an install. Screenshots and description copy tested against that goal, not just visual polish.
3. Pre-review the submission for category-specific rejection reasons. Catching what a generic checklist misses.
4. Launch the review-request strategy at the right moment. Asking happy users after a completed action, not at first open.
5. Hand over growth tracking and the tuning process. So your team keeps improving the listing after the engagement ends.

Timeline and price

What you own at the end

Your own App Store Connect and Google Play Console accounts, the keyword research, screenshots and listing copy, and a documented process for your team to keep tuning the listing. Nothing about ongoing ASO depends on a continued engagement with us unless you want one.

Related

See the development service page and the analytics service page for how we connect app quality and growth tracking, and the app for events and conferences page for a build this launch process pairs with well. For the release engineering side, see app store release pipeline setup. For real apps we have prepared for store submission, see TaskWall’s store publication pipeline and the fitness app’s regular Android build cadence.

Have an app ready to ship and no plan for how anyone finds it in the store? Get in touch and we will build the listing and submission plan around it.