Every creative gets checked against brand,
before it goes out, not after
A brand producing creatives across several designers, agencies and markets inevitably drifts, a slightly wrong logo color here, an off-brand font there, and nobody catches it until the asset is already live. We build an agent that checks every incoming creative against your actual brand rules, logo usage, color values, font, spacing, before it publishes, and flags drift with the specific rule it broke.
The process today
A brand guide exists as a PDF that designers are supposed to reference, but in practice, across an in-house team, outside agencies and freelancers working on different campaigns, brand drift creeps in steadily: a logo stretched slightly off its correct ratio, a color picked by eye instead of from the exact brand value, a font substitution nobody flagged before the asset went to print or went live.
The second cost is that catching this drift currently depends on someone with a sharp eye for brand details reviewing every asset, which does not scale once creative volume grows past what one brand guardian can personally check, and inconsistent review quality means some drift gets caught and some does not, somewhat at random.
The third is that by the time drift is caught, if it is caught at all, the asset is often already live, printed, or running as a paid ad, making the fix more expensive than if it had been flagged before publishing.
None of this shows up as one dramatic failure. It shows up as a steady drag: brand consistency check for creatives work that should take minutes stretching into a backlog item, a quality bar that holds on a quiet week and slips on a busy one, and a team that knows the fix is mechanical but never has a free afternoon to build it themselves.
What the agent does
The agent checks every incoming creative, an ad, a social post, a print asset, against your brand guide translated into checkable rules: exact logo placement and proportions, color values matched against your palette rather than judged by eye, approved fonts, and spacing or clear-space requirements around the logo. It flags anything that breaks a rule with the specific issue named, the logo is 3% off its correct aspect ratio, this blue is not in the approved palette, rather than a vague pass or fail.
For agencies and freelancers submitting creative in bulk, it checks the full batch rather than requiring someone to sample a handful and hope the rest are fine, and it tracks patterns over time, surfacing when a particular source consistently breaks the same rule, which is useful feedback for a creative brief or a template update rather than a one-off correction.
Typical integrations: your design and asset management tool or a shared upload folder for incoming creatives, and Slack or email for flagging issues back to the designer or agency.
What stays with humans
Approving a legitimate exception to a brand rule, a one-off campaign treatment, a market-specific adaptation, stays with your brand team, since not every flagged deviation is actually wrong. The agent checks against the rules as written; it does not have the authority to publish or block an asset on its own.
Guards
Every check is logged with the specific rule evaluated and the result, giving your brand team a record of what passed, what was flagged, and what was approved as an exception anyway. Color and logo checks are tuned against your actual approved asset library, not a generic brand-checking default, so the thresholds reflect your real guide.
Before it runs unattended, we run a side-by-side dry run against a sample of your own brand consistency check for creatives material so your team can see exactly what it would have done. Every build ships with a short written runbook so your team can pause it, adjust a threshold, or roll it back without waiting on us, and the running-cost estimate below is a starting budget you set, with an alert built in before it is crossed.
Price and timeline
| Option | Price | What it covers | Timeline |
|---|---|---|---|
| Single automation | from $700 | Logo usage and placement verification | 5 to 10 days |
| Department package | from $2,500 | brand consistency checks, creative variants and blog review across your marketing team | 2 to 4 weeks |
Running cost is usually $10 to $80 a month in model usage depending on volume, with a budget cap set before launch.
Related
Pair this with creative variants generation so new variants are checked against brand as they are produced, and with video ad variants from one source video for the video side of the same consistency problem. For written brand voice consistency, see blog drafting with review. The full package breakdown is on the AI agents service page and the performance marketing service page; for a real build involving brand-sensitive creative, see the tattoo studio ads case study and the 11-type content agent case study.
Ready to catch brand drift before a creative goes live? Get in touch and we will encode your brand guide into checkable rules in the first call.
Tired of doing this by hand? We can take the whole routine off your team, not just this step: Routine takeover, from $400 →
FAQ
How much does brand consistency checking cost?
from $700 to encode your brand guide into checkable rules and connect one creative pipeline, live in 5 to 10 days.
Can it check creatives from outside agencies, not just in-house designers?
Yes, that is the main use case, since brand drift is hardest to control when the creative comes from outside your team.
Does it reject a creative automatically, or just flag it?
It flags with the specific rule broken for a person to review; it does not have the authority to block a publish on its own, since some brand exceptions are legitimate and need a human call.
What brand rules can it actually check?
Logo placement and usage, exact color values, approved fonts, and spacing or clear-space rules; anything your brand guide specifies in a checkable way can be added.
Can it show patterns over time, not just one-off checks?
Yes, a dashboard tracks which rules get broken most often and by which source, which is useful for deciding where to invest in agency briefing or template updates.