CRM integration, done right the first time
leads land where your team actually works
A CRM is only as useful as the data that reaches it. We connect HubSpot, amoCRM, Bitrix24 or KeyCRM to your site, ads, messengers and other tools, so a lead lands in the right pipeline with the right fields, once, instead of twice or not at all.
What it is
A CRM integration is the layer that moves a lead or a customer record from where it is created, a site form, an ad platform’s lead gen tool, a WhatsApp or Telegram conversation, a marketplace order, into your CRM, with the right fields filled in and the right person or pipeline assigned. Done well, a sales rep opens the CRM and sees a complete, de-duplicated record with source and context attached. Done badly, the same lead shows up twice under slightly different names, or does not show up at all until someone notices a form stopped working three weeks ago.
When you need it (and when you do not)
You need this when leads or orders come from more than one place and a person is currently copying them into the CRM by hand, or when an existing integration was built once and nobody has touched it since the vendor changed their API. It is also worth doing before scaling ad spend: a CRM that cannot tell you which channel a closed deal came from makes it impossible to know which campaigns are actually working.
You do not need a custom integration if you run a single lead source into a CRM that already has a native connector for it, most CRMs ship HubSpot forms, Zapier connectors or native Meta Lead Ads integrations that cover the basic case well. Building custom glue code for something a $20-a-month no-code tool already handles reliably is a waste of the budget. The point where custom integration starts paying for itself is multiple sources, custom field logic, or a sync that has to run both ways.
How we build it
We start by reading your current CRM setup, pipeline stages, required fields, and whatever integration exists today, before writing anything new. Field mapping is documented in a format a non-developer can review, not buried in code. For most CRMs we work directly against their REST API (amoCRM, Bitrix24 and HubSpot all expose one); for a messenger source, Telegram or WhatsApp Business API delivers the conversation and we extract structured fields from it. Deduplication runs on phone number and email first, with a fallback rule for close matches a human can review rather than silently merging. For a two-way sync, for instance a CRM that needs to push order status back to a site, we build a small webhook listener plus a queue so a temporary outage on either side does not drop records, using the same retry and replay pattern we apply to all our integration work. Everything runs through a short parallel period against your real data before we switch the old process off.
What to watch
The main risk is not technical, it is organizational: a CRM integration enforces a single source of truth for lead data, and if two teams disagree about which pipeline a lead belongs in, the integration will surface that disagreement rather than hide it. That is a feature, but it means a brief conversation about your actual sales process has to happen before the build, not after. On the technical side, CRM vendors do change their API without much notice; we build schema-change alerts so a broken field mapping gets caught within minutes rather than showing up as missing data a month later. Vendor lock-in is low: the integration touches your CRM through its public API, so switching CRMs later means rebuilding the mapping, not rebuilding your business logic.
Price and timeline
| Scope | Price | Timeline |
|---|---|---|
| Single source | from $1,200 | 1 to 2 weeks |
| Multiple sources, two-way sync | from $2,500 | 2 to 4 weeks |
Related
Built as part of custom development and setup and integrations. Pairs well with webhook and event bus infrastructure and ERP integration when the CRM needs to talk to inventory or billing. See it in practice in CRM lead routing for a real estate agency in Bali and the factory ERP recovery on self-hosted infrastructure. Tell us which systems need to talk to each other: get in touch.
FAQ
How much does a CRM integration cost?
A single integration, one CRM connected to your site and one or two other tools, starts at $1,200. A setup covering several lead sources and a second system in two-way sync runs $2,500 to $4,500, depending on how much custom field mapping is involved.
How long does it take?
1 to 3 weeks for most setups: mapping your fields and pipeline stages, building the sync, and running it in parallel with your current process for a few days before cutting over fully.
Which CRMs do you work with?
HubSpot, amoCRM, Bitrix24 and KeyCRM most often, plus Pipedrive and monday.com on request. If your CRM has a documented API or a reliable export, we can connect to it.
Who owns the integration code?
You do. It runs in your repository or on infrastructure in your name, and the field mapping is documented so another developer can maintain it without us.
What happens after launch, who maintains it?
30 days of support are included to catch anything a real sales cycle surfaces that testing did not. After that, most clients maintain it themselves using the documentation, or keep us on a small monthly retainer if the CRM or the source systems change often.