Google Ads for farms and agribusiness
measured to a wholesale inquiry, not a click
A farm's or agribusiness's Google Ads account often draws recipe searches and general interest traffic alongside the handful of actual sourcing buyers. We narrow campaigns to the wholesale and distributor terms real buyers search, fix tracking so a click becomes a tracked inquiry, and report in qualified leads, not clicks.
Why farms and agribusiness lose money today
A farm’s or agribusiness’s Google Ads account built around a crop or product name draws a wide mix of traffic: home cooks looking for a recipe, general interest searches, and the small number of actual wholesale buyers or distributors looking to source in volume. Without tracking that follows a click to a real inquiry, every click looks identical in a dashboard, and budget drifts toward the keywords with the most search volume rather than the ones that bring sourcing leads.
A second cost is landing page mismatch. An ad for a specific crop sending traffic to a general homepage instead of that crop’s availability and wholesale inquiry page loses a buyer who was ready to ask a real sourcing question but landed somewhere unclear.
A third, specific to agribusiness, is seasonality left unmanaged. A campaign that runs flat all year spends the same on months with no real product to sell as it does during peak harvest, when the same budget could be concentrated for far more impact.
A fourth is keyword match type left too broad, which in agribusiness often means paying for home-gardening or recipe searches that happen to share a word with your actual wholesale offering.
What we build
We start with the account and the tracking, not new ad copy. An audit of the existing campaigns and conversion setup usually finds the same pattern: product-name terms burning budget on consumer and recipe traffic, no connection from a click to what happened to that lead. We fix conversion tracking to tie into your inquiry form, so a click becomes a tracked, qualified lead.
Campaigns get rebuilt around real wholesale and distributor search intent, discovered from your own search-term data, with a negative keyword list cutting spend on recipe and home-gardening traffic from day one. Landing pages get matched to the ad, and campaigns get scheduled against your real harvest and availability calendar, so spend concentrates when you actually have volume to sell.
Typical integrations: Google Ads conversion tracking into your CRM or inquiry form, Google Analytics for on-site behavior, and seasonal budget scheduling tied to your harvest calendar.
What stays with humans
Every quote, every distributor relationship and every judgment about which markets to pursue stays entirely with your team. Our job is bringing the right sourcing buyers to the right page at the right time of year and reporting honestly on what converted into a real inquiry. If a product genuinely has too little sourcing search volume to justify paid search, we say so.
Price and timeline
| Model | Price | What you get |
|---|---|---|
| Agency runs it | from $1,000 | We audit, build, launch and manage the account; ad spend is separate and billed directly to your ad account |
| Full control, handover-ready | from $1,700 | Same audit and build, full account access and documentation transferred to your team, ongoing management available as an option |
Both run on the same 2 to 3 week audit-and-launch phase.
Related
Pair this with the AI agent for farms and agribusiness so the inquiries this campaign generates get answered instantly, or a website for farms and agribusiness if the landing experience itself needs the availability and inquiry pages fixed first. See the full package breakdown on the performance marketing service page. A quarter where sales grew 2.7 times after fixing tracking and the ad feed for a food brand is detailed in the sales growth case study, and four years of continuous local ad management that doubled a client’s profit is in the tattoo studio case study. Get a written audit plan with a fixed price.
FAQ
What does it cost to start?
Audit and launch starts at $1,000: account and tracking audit, campaign restructuring, first ad copy and a two-week watch period. Ongoing management is $1,000 a month and up depending on markets and campaign count.
What ad budget do we need?
A realistic minimum is $800 to $1,500 a month for a focused product category, since wholesale sourcing terms usually have lower search volume than consumer food terms. Below that, we usually recommend narrowing to the highest-intent terms first.
How do you avoid paying for recipe and consumer searches?
A negative keyword list built from your own search-term reports, plus campaign structure targeting sourcing intent specifically, like "bulk supplier of" or "wholesale [crop]," rather than the product name alone.
How do you track a click through to a real wholesale inquiry?
Conversion tracking tied to your inquiry form, plus a join into your CRM so a lead's actual qualification status feeds back into which keywords and campaigns we scale.
Does this work for a seasonal product with a short selling window?
Yes, we schedule campaigns around your actual harvest and availability calendar, so spend concentrates in the windows when you actually have product to sell, rather than running flat all year.