Marketing for logistics and B2B services
outbound and inbound in one measured pipeline
A B2B or logistics deal can take months and several stakeholders to close, so a lead count alone tells you almost nothing. We build the pipeline that tracks a contact from first touch to signed contract, and the outbound system that keeps qualified conversations moving while you wait.
Where the money leaks today
B2B and logistics marketing usually measures the wrong thing: a lead count that includes people who were never going to buy, no scoring to tell a sales team which account to call first, and deals that stall after a quote simply because nobody followed up a second or third time. Cold outreach, when it exists, often gets a company’s domain flagged for spam because it was never warmed up properly, which quietly kills a channel that could otherwise work well.
What we do
We build outreach infrastructure properly: mailbox warm-up, deliverability checks, and a sequence with real company segmentation before any volume sending starts - the same discipline behind a 13-script, 50-objection playbook and a three-touch outreach pipeline we built for a certification body, including an inbox agent that routes hot replies to a human. LinkedIn and Google campaigns target by role and company profile, or against a defined account list where account-based targeting fits your market better.
Every contact moves through a CRM pipeline with stages matched to your actual sales cycle, with lead scoring so your team spends time on accounts likely to close rather than everyone who filled a form. Stalled deals - the quote that went quiet - get an automated follow-up sequence instead of being forgotten.
What we need from you
Your ideal customer profile, your current sales cycle and CRM or sheet (however informal), the real objections your sales team hears on calls, and access to LinkedIn, your ad accounts and the mailbox you plan to send outreach from.
How we measure
We report in pipeline value and stage conversion, by month, because lead volume alone is a poor proxy for revenue in a category with long cycles and several decision-makers. Deliverability and reply rates are tracked explicitly for outreach, since a damaged sending domain is expensive to repair.
Price and timeline
| Option | Price | What it covers | Timeline |
|---|---|---|---|
| Launch or audit | from $1,200 | Campaigns, outreach infrastructure, CRM pipeline | 3 to 4 weeks |
| Monthly management | from $1,500 / month | Ongoing outreach, campaigns, scoring, reporting | monthly, no lock-in |
| Full control, handover to your team | from $3,500 (one-time) + $500 / month for edits | Documented system, access transferred, your team runs it | 5 to 6 weeks to hand over |
Related
See sales funnels, lead magnets and CRM and marketing analytics for the pipeline build. Related playbooks: marketing for law and accounting firms, marketing for car dealers and auto services, marketing in Germany and DACH. For outreach automation, see HubSpot and amoCRM enrichment. Real-world reference: an AI sales playbook and inbox agent for a B2B certification body and an ERP recovery and rebuild for a manufacturing client.
Deals stalling after the quote goes out? Get in touch and we will look at your pipeline first.
FAQ
How much does B2B and logistics marketing cost?
Launch or audit starts from $1,200: campaigns, outreach infrastructure and a CRM pipeline matched to your sales cycle. Ongoing management starts from $1,500 a month given the longer cycle and manual follow-up this category needs.
How long until we see qualified conversations?
Campaigns and outreach launch in 2 to 3 weeks, with mailbox warm-up adding time before full-volume sending. Qualified conversations typically start in 3 to 6 weeks; full pipeline-to-close cycles depend on your typical deal length.
What budget do we need beyond management?
LinkedIn and Google ad spend of $1,000 to $2,000 a month is typical for a defined target list; cold email infrastructure has low direct spend but needs lead time for deliverability to build up safely.
What do you need from us to start?
Your ideal customer profile, your current sales cycle and CRM or sheet, a list of common objections your sales team hears, and access to LinkedIn, ad accounts and your outreach mailbox.
How do you report results?
Monthly, in pipeline value and stage conversion, not just lead count, because in this category a handful of qualified opportunities matter more than a large volume of unqualified ones.