Marketing for crypto and fintech brands
built to survive platform policy, not around it
Crypto and fintech ads get rejected or banned more often from skipped verification than from the product itself. We check platform policy before launch, handle financial-services verification where it applies, and build the recovery plan for when an account gets flagged anyway, because in this category it sometimes does.
Where the money leaks today
Crypto and fintech marketing most often fails before the funnel is even tested: an account gets banned for skipping financial-services verification, a campaign gets rejected for a claim the platform’s policy does not allow, or a previous ban means the brand cannot get a new account approved at all. Separately, a funnel that oversells returns without disclosing risk clearly tends to attract the wrong users and invites platform scrutiny on top of it.
We have built inside this category directly: a multichain wallet across ten networks, and a crypto trading project where we assembled the team, shipped the alpha and ran marketing and partnerships alongside the build. That proximity to the product is why we check platform policy line by line before recommending any campaign.
What we do
Before anything launches, we check the specific platform’s current policy for your product type and market, and handle financial-services verification for Meta and Google where it is required - a step many teams skip and then lose the account over. Landing pages and ad copy explain the product and its risk honestly, which tends to perform better with regulators and platforms than language that implies guaranteed returns.
We monitor account health continuously, because even a compliant account can be flagged in this vertical, and keep a backup-channel plan ready - community channels, content, alternative platforms - so a restriction on one channel does not stop the business. Community support for Telegram, Discord and X runs alongside paid campaigns, since trust in this category is built there as much as in ads.
What we need from you
Your licensing or regulatory status in each market you target, your actual risk disclosures, and your ad account history, including any past rejections or bans - we need the full picture to plan a recovery or a clean launch.
How we measure
We report on verified or KYC-passed users and account health, not just sign-ups, because a sign-up that never passes verification was never a real user. We say plainly when a platform’s policy will not allow a specific claim or campaign, rather than attempt a workaround that risks the account.
Price and timeline
| Option | Price | What it covers | Timeline |
|---|---|---|---|
| Launch or audit | from $1,500 | Policy check, verification, campaign and landing page build | 3 to 5 weeks |
| Monthly management | from $1,500 / month | Ongoing campaigns, account monitoring, community support | monthly, no lock-in |
| Full control, handover to your team | from $4,000 (one-time) + $600 / month for edits | Documented system, access transferred, your team runs it | 6 to 8 weeks to hand over |
Related
See performance marketing and audit and strategy for the compliance side. Related playbooks: marketing for SaaS and app companies, marketing in the UAE, marketing for the Russian-speaking diaspora abroad. For ad account recovery process, see ad account bans and verification help and the lead qualification automation for sorting serious sign-ups from the rest. Real-world reference: a crypto trading project from team to shipped alpha and a multichain crypto wallet across ten networks.
Had an account banned or rejected already? Get in touch and we will look at what happened before relaunching.
FAQ
How much does crypto and fintech marketing cost?
Launch work starts from $1,500, reflecting the extra time verification and compliance checks take. Ongoing management starts from $1,500 a month. A multi-channel system with backup-channel planning usually runs $3,000 or more.
How long until we see sign-ups?
Verification can take 1 to 3 weeks before campaigns can launch at all. Once live, sign-ups typically start within days; a reliable cost-per-verified-user figure needs 4 to 8 weeks.
What ad budget do we need?
A realistic minimum is $1,500 to $2,500 a month once verified, since approved accounts in this vertical often carry higher minimum spend requirements from the platforms themselves.
What do you need from us to start?
Your licensing or regulatory status in each target market, your product's risk disclosures, and whichever ad accounts and business verification documents you already have, even if a previous attempt was rejected.
How do you report results?
Weekly: sign-ups, verified or KYC-passed users, cost per verified user, and account health status, since a healthy account is itself a reportable metric in this category.