Fintech · crypto · media

A crypto trading product from team to alpha,
with the trading robot and the marketing in one pair of hands

For a cryptocurrency trading project we assembled the development and design team, coordinated delivery of key milestones, led marketing and partnerships, ran market and competitor research, helped design the trading robot's algorithms, and shipped the alpha version. Earlier, we had grown the founders' Telegram media (two finance channels) from channel admin to project manager.

International, Russian-speaking2022-2024live Alphashipped with a team we assembled
2Telegram finance channels run before the project
1alpha version delivered
6+ yearsof Telegram experience brought to the project

The task

Turn a trading idea into a product with a team, a plan and a market presence, in a niche where trust is everything and attention is expensive.

What we did

Media first. Ran two finance-sector Telegram channels: moderation, content, growth, official and unofficial Telegram advertising, bot development. Promoted from administrator to project manager of a sister project.

Then the product. Recruited the development and design team, coordinated milestones, led marketing, designed campaigns, analysed trends and competitors, managed partnerships, set budgets, helped design the trading robot’s algorithms, tested, and shipped the alpha.

The result

A working alpha, a team that did not exist before, recognition among target audience segments, and six years of Telegram know-how that now goes into every bot and channel we build.

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