A redesign that keeps your rankings,
not just your logo

What it is and who needs it

A website redesign or platform migration rebuilds an existing site, visually, technically, or both, while carrying forward what already works: search rankings, existing content, historical data, without carrying forward what does not: an outdated design, a slow platform, a structure that has stopped making sense as the business grew. The single most damaging and most avoidable mistake is changing URLs without a redirect plan, which tells search engines the old pages are simply gone rather than moved.

It is the right project for any business with a site that is slow, hard to update, visually dated, or stuck on a platform that no longer fits, especially one with real existing search traffic that a careless rebuild would put at risk. It is the wrong project to rush; a redesign done fast without redirect mapping or data verification can cost more in lost traffic than the entire project saved in time.

What is inside

Every existing URL gets mapped to its new destination with a 301 redirect before launch, not discovered and fixed reactively after rankings start dropping, since search engines treat an unredirected moved page as simply gone. Content and data migration includes a verification pass comparing old and new, not a one-way copy assumed to have worked, which is how silent data loss, a missing product, a dropped testimonial, a corrupted field, actually gets caught before a customer finds it first.

Design and structural improvements are grounded in what the old site’s actual analytics showed, which pages mattered, where people dropped off, rather than a redesign based purely on aesthetic preference. Technical SEO is carried over and improved: schema, sitemap, and specifically page speed, which is very often the real reason a redesign was wanted in the first place, framed as a design problem when it was a performance one.

How we build it

We start with a full audit of the existing site: every URL, its current traffic and rankings, what data lives where, and what is actually broken versus what just looks old, since confusing those two leads to removing things that were quietly working. A complete redirect map and a data migration plan with a verification step get built before any new design work begins.

Build proceeds in weekly sprints on the new site while the old one keeps running, with migration and redirects tested in a staging environment against real old URLs before the actual cutover. Launch itself includes close monitoring of rankings and traffic in the following weeks, with a rollback plan ready in case anything unexpected surfaces, so a problem is a quick fix, not a crisis.

Timeline and price

Running cost after launch is mostly monitoring rankings and traffic for a few weeks, which the first 30 days are specifically scoped to cover.

What you own at the end

The new site, its content and its data live under your own accounts from day one, with documentation of exactly what changed, what redirects where, and why, so no future developer has to reverse-engineer the migration later.

Related

This pairs with corporate website development when a redesign is really a full rebuild, and with portfolio site for creatives for smaller-scale redesign work. For the technical layer, see data migration between platforms and monolith to modular refactor. For real examples, see the tattoo studio site redesign and the factory ERP recovery from a lost cloud account.

Stuck on an old platform or worried a redesign will tank your current rankings? Get in touch and we will map the risk honestly before touching anything.