Three finished design directions
for a studio with a 5.0 rating from 50 reviews
For a tattoo studio near Moscow we extracted all content and 18 real photos from an old site builder and produced three complete design directions (dark luxe, light neo-brutalist, dark monochrome with electric accents), each reviewed by a CRO specialist, an art critic and a fact-checker, with preloaders, custom cursors, scroll animations, magnetic buttons and a pinned gallery, checked at three screen sizes, with real map reviews embedded.
The approach
Instead of one mock-up to approve, three finished, clickable directions, each with the studio’s real photos and real reviews, each aimed at the same conversion: a booking through Telegram or a call. Every direction passed a panel of three reviewers (conversion, art, facts) and was corrected before being shown.