E-commerce · creative automation

A Telegram bot that designs product cards
to one visual standard, ten times cheaper

An internal Telegram bot that generates 1080×1080 product cards in Thai and English, product scenes and free images, with engine switching (Sora, gpt-image, Gemini), a chat with model fallback, and a calibration system that measures the product on the finished card. Cost per scene fell from $0.40 to $0.04; product size deviation from 20% to under 2%.

Thailand2026live $0.04per product scene, was $0.40
< 2%product size deviation after calibration, was up to 20%
40 / daygeneration limit per user
15cards produced for three product lines at launch

The problem

Every small creative task went to a designer and waited. The team wanted to make a product card or a lifestyle scene in a minute, in one unchanging brand standard.

What we built

A password-protected Telegram bot with a daily limit per user: product card (fixed 1080×1080 layout, bilingual text, flavour badge), product scene, free generation, user references, and a chat with Claude falling back to GPT and Gemini. Image engines can be switched per task.

The hard part was consistency. Generated products drifted in size by up to 20%. We built a calibration loop that measures the product on the finished card, not the source scene, and adjusts until the deviation is under 2%; brightness is normalised on the photo zone. Switching engines for scenes cut cost from about $0.40 to $0.04 per image.

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