A physiotherapy clinic site
that books the first session, not just lists services
Most physiotherapy sites are a list of treatments and a phone number. We build sites that let a patient book a real slot, see what a course of sessions costs, and rank for the searches people actually type before choosing a clinic.
Why physiotherapy and rehab centers lose money today
A physiotherapy clinic’s website is often the only research a prospective patient does before booking, and most clinic sites fail at the two things that matter most to someone deciding where to start treatment: letting someone book a real slot and stating what a course of treatment actually costs. A site with no visible pricing and a contact form instead of real booking sends that visitor back to search results.
The second gap is therapist matching. A patient looking for a specific specialization, sports injury, post-surgical rehab, chronic pain, often cannot tell from a generic site which therapist actually handles their case, and ends up calling to ask, which defeats the purpose of a self-service site.
A third gap is insurance clarity. Many patients decide whether to pursue physiotherapy at all based on whether their insurance covers it, and a site that leaves this vague forces a phone call before a patient even gets to the booking decision, which is exactly the friction a self-service site is supposed to remove.
What we build
A site with real-time booking connected to your schedule by therapist, treatment and package pricing pages, and therapist profiles organized by specialization so a patient can self-match before calling. Local SEO is built in from the start, and the whole site is mobile-first with sub-second load targets on key pages.
Therapist profile pages list specialization, approach and typical caseload clearly, so a patient searching for a specific kind of rehab lands on the right profile directly from a search engine rather than a generic homepage. Insurance and payment information sits on the same page as the booking button, not buried on a separate policy page, since that is the exact moment a patient is deciding whether to proceed.
Typical integrations: Cliniko, Google Calendar or your practice management tool, and WhatsApp or Telegram for booking confirmations. For a clinic offering both one-on-one and group sessions, the booking widget distinguishes between formats clearly, so a patient does not accidentally book the wrong kind of appointment.
What stays with humans
Treatment decisions, exercise plans and any clinical judgment stay entirely with your therapists. The site’s job is to make booking and pricing clear, never to assess a patient’s condition. We do not build symptom checkers or self-assessment tools that could read as a diagnosis, and any content describing a treatment’s typical approach is reviewed by your clinical team before it goes live, since we would rather have a therapist’s correction before publishing than after.
Price and timeline
| Model | Price | What you get |
|---|---|---|
| Agency runs it | from $1,500 | We build, launch, host and maintain the site as your services and pricing change |
| Full control, handover-ready | from $2,550 | Same build, full source code and credentials transferred to your team, documentation included, paid edits available as an option |
Both run on the same 2 to 4 week build. A multi-therapist practice with several specializations to profile typically lands toward the longer end of that range.
Related
Pair this with an AI agent for physiotherapy and rehab centers for after-hours booking and FAQ, or a CRM for physiotherapy and rehab centers to track patient course completion. See the full development service for everything else we build on the same stack. Our approach to adherence and progress tracking is detailed in the fitness app AI coach case study, and a multi-language site of similar scope is in the Montenegro five-language site case study. Get in touch and we will reply with a fixed price and timeline.
FAQ
How much does a physiotherapy clinic website cost?
A single-location site with booking, treatment pages and local SEO starts from $1,500. A multi-location rehab group with a shared booking system is a custom quote, usually from $5,000.
Can patients actually book a real slot, or is it just a contact form?
Real booking: the site reads your schedule's open slots by therapist, so a patient books a confirmed appointment, not a request waiting on a callback.
Will it help us show up in local search?
We set up technical SEO basics and structure pages around what patients search, a condition or treatment plus your city. We do not promise a ranking position, but the foundation is built correctly from day one.
Can it show package pricing clearly?
Yes, treatment and package pricing pages are part of the standard build, since unclear pricing is one of the most common reasons a prospective patient calls instead of booking directly.
Who owns the code and where is it hosted?
You do, from the first commit. We deploy on your server or a small VPS in your name and hand over full access and a short handover document.