On-page SEO:
the pages you already have, fixed to rank
New content is not always the answer. Often the fastest SEO win is the page you already have, ranking on page two because the title does not match what people search, the headings are decorative rather than structural, and no other page on the site links to it. We fix what exists before we write anything new.
Where the money leaks today
A page that almost ranks is more valuable to fix than a new page is to write, but it rarely gets attention because nothing is broken in an obvious way. The title tag was written for a reader, not a search engine, and does not contain the phrase people actually type. The page has three H2s that all say roughly the same thing. No other page on the site links to it, so it has no internal authority flowing in. None of this trips an alert; it just quietly keeps a page on page two of results indefinitely.
The subtler version shows up on pages that technically rank fine but convert poorly: the title promises one thing, the page intent delivers another, and visitors bounce within seconds, a pattern that search engines increasingly treat as a quality signal even when every on-page element looks individually correct.
What we do
We take the priority pages from your keyword map or your existing traffic data and go through each one: does the title match search intent, does the heading structure actually organise the content or just decorate it, is there a clear single topic or does the page try to rank for three things at once, and does any other page on the site link to it. We rewrite titles and meta descriptions to match intent, restructure headings, expand genuinely thin sections, and rebuild internal links around the topic clusters from the content map so authority flows to the pages that need it.
Where two pages target overlapping terms, we make an explicit call rather than leaving both to quietly cannibalise each other: merge them into one stronger page, or differentiate them clearly enough that each can rank for a genuinely distinct intent, and redirect or de-index whichever approach we do not pick.
What we need from you
A sitemap or page list, access to the CMS (or a developer to publish changes if the platform is custom), and current rankings or analytics if available so we can prioritise by potential rather than by guesswork. A quick note on which pages your sales or support team currently sends to prospects helps too, since those pages often need to satisfy a human reader’s immediate question as much as a search engine’s ranking criteria, and the two goals do not always point the same way without a deliberate choice.
How we measure
Ranking position, organic clicks and click-through rate on each touched page, tracked for 60 days after the change, plus a note on internal link count before and after for the pages we rebuilt links around. Beyond position and clicks, we check whether the fix actually changed on-page behaviour (time on page, scroll depth where available), since a page that ranks slightly better but still loses the reader in the first paragraph has not really solved the underlying problem.
Price and timeline
| Option | Price | What it covers | Timeline |
|---|---|---|---|
| Launch or audit | from $700 | 20 to 40 priority pages rewritten, restructured, relinked | 2 to 3 weeks |
| Monthly management | from $1,200 / month | Ongoing on-page fixes as new pages publish, quarterly full review | monthly, no lock-in |
| Full control, handover to your team | from $1,300 | We fix the current set and hand a style and linking guide to your writers | 3 weeks |
Related
On-page work is usually the fastest-paying piece of an SEO program precisely because it improves pages that already have some history and trust with the search engine, rather than asking a brand-new page to earn authority from zero, which is why we often recommend starting here before any new content gets written. Start from keyword research and a content map if you have not scoped priorities yet, and pair this with schema and structured data for the technical layer on top. Full service: SEO and content. For real estate or e-commerce catalogues specifically, see SEO for real estate or SEO for e-commerce brands. We write this way across 700+ pages on this site too. Get in touch with your sitemap and we will flag the five pages worth fixing first.
FAQ
How much does on-page SEO cost?
From $700 for 20 to 40 priority pages. Larger catalogues or multilingual sites are scoped per page count once we see the sitemap.
How long until rankings move?
Title and structure fixes on existing pages often move within 2 to 6 weeks, faster than new content, because the page already has some authority and history with the search engine.
Do we need new content too?
Not always. We tell you honestly which pages just need fixing and which genuinely need to be rewritten or replaced; we do not pad a project with new pages a page already on page two does not need.
What do you need from us?
A list of priority pages or your sitemap, access to the CMS or a developer who can publish the changes, and your current rankings if you track them.
How do you report results?
Before and after on title, position and organic clicks for each page touched, plus a note on which fixes moved the needle and which did not, so the next round is better targeted.