A law firm site that gets calls,
not just page views
Someone looking for a lawyer is usually under stress and comparing a handful of firms fast, deciding mostly on whether a site feels competent and whether the next step is obvious. We build practice-area pages, attorney profiles and an intake form designed around that decision, not around how the firm is internally organized.
What it is and who needs it
A law firm website has to do two things in the first screen: establish that the firm genuinely practices the area of law the visitor needs, and make the next step, call, submit an intake form, obvious without hunting through a menu. Most visitors arrive already stressed about a legal problem, so a confusing site structure or a wall of generic legal language actively costs inquiries that a clearer page would have captured.
It matters most for firms that compete on more than reputation referrals alone: a growing practice taking on new clients directly, a firm expanding into a new practice area, or one whose current site was built years ago and no longer reflects what the firm actually does well. It is less urgent for a firm that only ever works through existing relationships and referrals, where a minimal presence is genuinely enough.
What is inside
Each practice area gets its own page written around the client’s actual situation and question, immigration, family law, business formation, personal injury, rather than a dense paragraph of statutes and legal terminology that does not help a worried reader decide anything. Attorney profiles carry real credentials, bar admissions and case focus, since that specific detail is often what makes a visitor trust one firm over another with a similar-looking site.
The intake form is built to capture enough context, practice area, rough situation, how urgent it is, so staff can respond with the right attorney already identified, not a bare contact request that needs a follow-up call just to triage. Local SEO is set up around the practice-area-plus-location search pattern that dominates how people actually search for a lawyer, and every technical SEO basic, schema, sitemap, fast loads, is handled so the firm shows up for the searches that matter.
How we build it
We start with the firm’s actual practice areas and a short conversation about what a typical new client’s situation and question look like, since that shapes the content far more than a generic legal-industry template would. Content gets written to speak to that situation directly, then reviewed against the firm’s own compliance requirements for attorney advertising language before anything goes live.
Build proceeds in weekly sprints with a working demo each step, intake form and local SEO wired in early since those drive the actual business result. Before launch we test the intake flow end to end, verify every practice area page reads clearly to someone with no legal background, and run the standard technical and accessibility checks.
Timeline and price
| Tier | Price | What it covers | Timeline |
|---|---|---|---|
| MVP | from $2,200 | Core practice area pages, attorney profiles, intake form, local SEO | 3 to 4 weeks |
| Production | from $4,600 | More practice areas, deeper content, client portal connection | 4 to 6 weeks |
| Full control, handover-ready | from $7,800 | Everything above, plus full documentation so firm staff or another developer can maintain it independently | 4 to 6 weeks |
Running cost after launch is mostly content updates as the firm’s practice areas or attorneys change, which we can either hand over fully or keep maintaining on a monthly basis.
What you own at the end
The repository, content and hosting access are yours from the first commit, along with a short document explaining the intake routing and how to update practice area pages or attorney profiles safely, and nothing is withheld from that handover.
Related
This pairs with website for a clinic for the same trust-first logic applied to another professional service, and with corporate website development as the general pattern this specializes. For the technical layer, see customer portal and personal account and e-signature integration for firms adding client-facing document flows later. For related work, see the citizenship consulting site launch and the visa center AI support bots case.
Looking to replace a site that is not generating the inquiries it should? Get in touch and we will review it honestly on the first call.
FAQ
How much does a law firm website cost?
From $2,200 for a site covering core practice areas, attorney profiles, an intake form and local SEO, live in 3 to 5 weeks. A multi-attorney firm with a client portal or case-status login runs $4,500 to $8,000.
Can the site take in new client inquiries directly?
Yes, an intake form routes straight to the firm by Telegram, email or your existing case management system with the practice area and context attached, so nothing arrives as a bare name and phone number that staff have to chase for detail.
Do you handle disclaimers and attorney advertising rules?
We build in the standard disclaimer and 'not legal advice' language and structure content so it does not read as a specific-outcome guarantee, which most jurisdictions restrict for attorney advertising. We are not lawyers, so we recommend your own compliance review of the final copy before launch.
Who owns the site and the content?
You do, from the first commit. The repository, hosting and content live under the firm's name, with documentation so another developer could take over if you ever move on from us.
Is there support after launch?
30 days of fixes are included. After that, a maintenance arrangement covers content updates as attorneys or practice areas change, or you can take the full handover and run it with your own team.