A website sales agent
that sells from your site chat, not a script
A visitor who opens your site chat is already closer to buying than almost anyone else on the site, and a slow or generic reply loses that moment faster than almost any other part of the funnel. We build an agent that answers from your actual catalog and pricing, works through objections from a real playbook, and either books a call or pushes to checkout, handing off anything that needs a human's judgment.
The role today
A visitor opening live chat on a website has usually already looked at a few products or a pricing page and has a specific question standing between them and a purchase - stock, a shipping detail, whether a product fits their case, a comparison between two options. A slow reply, or a generic “thanks for reaching out, someone will respond soon,” loses that visitor to a competitor tab they probably already have open.
Staffing live chat around the clock with a person who also knows the full catalog and pricing well enough to answer instantly is expensive for most businesses and often simply not done outside business hours, which is exactly when a meaningful share of browsing happens.
What the agent takes over
The agent answers site chat from your real catalog, pricing and stock data, checked live at the moment of the question rather than from a cached script, so it never quotes a price that changed last week or promises stock that already sold out. Objections - too expensive, not sure it fits, seen a cheaper option elsewhere - get handled from a playbook built with your sales team from the objections they actually hear, not a generic list.
When a conversation reaches the right moment, the agent pushes toward your existing checkout flow for a direct purchase, or toward a booking link if the sale needs a call first, matching whatever your actual sales motion is. Every conversation, including ones that do not convert, gets logged to your CRM so your team can see what visitors are actually asking and where a playbook gap is losing sales.
Discounts and anything outside the standard playbook stay within limits you set: below a threshold the agent can offer an approved promotion, above it the conversation routes to a human with the context already there, so a rep is not starting from zero.
What stays with humans
Pricing policy, the objection playbook itself, and any discount or exception outside the approved limits stay with your team. Disputes, complaints and anything that needs judgment beyond the playbook hand off immediately to a person.
Guards
Every price and stock answer is checked against live data at answer time, never a static script, which removes the most common failure mode of a scripted sales bot. Discount authority is capped and logged, and anything above the cap routes to a human automatically. A kill switch reverts the chat widget to a human-staffed queue in one message if the playbook needs a rewrite.
Price and timeline
| Option | Price | What it covers | Timeline |
|---|---|---|---|
| Agency runs it | from $1,800 + support plan | One site, catalog integration, objection playbook, CRM logging | 2 to 4 weeks |
| Full control, handover-ready | from $3,050 | Source, prompts and catalog integration handed to your team | 2 to 4 weeks |
Related
See the AI agents service page for the full package breakdown, and ecommerce services for the store side this agent sits on top of. Within this group, pair it with the quote and proposal agent for higher-ticket items that need a formal quote, and the follow-up and nurture agent for visitors who leave without converting. See also abandoned cart recovery. Real builds: the seven-channel sales playbook approach is in the multi-channel AI sales agent case study, and a direct-to-consumer storefront rebuild in the Thailand D2C store case study.
Want your site chat answering like your best rep, around the clock? Get in touch and we will look at your catalog and playbook on the first call.
FAQ
How much does a website sales agent cost?
From $1,800 for one site, catalog integration and an objection-handling playbook, live in 2 to 4 weeks. A version with checkout automation and CRM sync for a larger catalog usually starts at $3,500.
Will it quote a wrong price or promise stock that is not there?
No, every price and availability answer is checked against your live catalog or database at the moment it is given, not a cached snapshot, so it cannot quote something that is already out of date.
Can it offer a discount on its own?
Only within limits you set in advance, and anything beyond that threshold routes to a human for approval rather than being decided by the agent alone.
Does it replace our checkout flow?
No, it pushes a visitor toward your existing checkout or booking flow at the right moment in the conversation rather than replacing it, so your payment and fulfillment systems stay exactly as they are.
What if a visitor asks something the playbook does not cover?
It says so honestly and hands off to a human with the conversation attached, rather than guessing an answer that might be wrong.