Every DM, comment and mention,
in one inbox instead of five apps
A brand's social inbox spreads across apps faster than anyone can realistically check them all, and a DM answered three days late reads as being ignored, whatever the real reason was. This agent reads and answers across every platform from one brain, in one tone, and routes anything that is actually a sales lead or a complaint to a person.
The role today
A brand with any social presence quickly ends up with DMs, comments and mentions scattered across four or five apps, each with its own notification pattern and none of them checked on a reliable schedule. A genuine sales inquiry in a DM can sit next to a dozen routine comments asking about shipping, and whoever happens to open the app first decides what gets answered, often missing the one message that was actually worth money.
What the agent takes over
The agent reads DMs, comments and mentions across Instagram, Facebook, TikTok and X from one knowledge base, keeping the brand voice consistent across platforms instead of whoever manages each account that day setting the tone independently. It answers routine FAQ-type messages, shipping, hours, product questions, directly, and recognizes sales intent, someone asking about buying, custom orders, bulk pricing, routing it to the sales agent or a person rather than answering it like a generic comment.
It also watches for complaint language and crisis patterns, several negative comments appearing in a short window, and flags that immediately rather than waiting for a scheduled check. A daily digest summarizes what came in across every platform and what still needs a human look, giving the social team one place to start the day instead of five apps to open in sequence.
Platform-specific norms are respected rather than flattened into one tone: a reply on TikTok reads differently from a reply on X even for the same brand, and the agent is tuned per platform rather than applying one voice everywhere. For brands running paid social alongside organic, the agent recognizes comments on ad creatives specifically, since questions on a running ad usually carry more urgency and more purchase intent than a comment on an organic post from months ago, and routes accordingly.
What stays with humans
Any genuine sales conversation, complaint, or crisis-pattern mention is handed to a person, with the full thread attached. Your team sets the brand voice guide and decides which message types always go to a human regardless of what the agent would say. Your team decides which platforms the agent is actually allowed to answer on, since a brand present on five platforms may still want a person handling the smallest or newest one directly while trust in the agent builds.
Guards
Every message read and answered is logged per platform, so nothing disappears into an unchecked inbox. Sales-intent and complaint detection are tuned and tested against real past messages before launch. A daily digest is generated automatically so a quiet period on one platform cannot hide a missed message, and a person can take over any conversation thread instantly. Crisis-pattern detection is tuned against your industry’s actual risk profile rather than a generic threshold, since what counts as an early warning sign of a reputation issue looks different for a restaurant than for a financial services brand, and treating every spike in comment volume the same way produces either too many false alarms or too few real ones.
Price and timeline
| Option | Price | Timeline |
|---|---|---|
| Agency runs it | from $2,800 + support plan | 3 to 5 weeks |
| Full control, handover-ready | from $4,750 | 5 to 7 weeks |
“Agency runs it” keeps the agent on our infrastructure with a monthly support plan covering tuning and monitoring. “Full control, handover-ready” delivers the agent on your own servers and accounts with documentation, source and credentials, so your team can run and change it without us; it costs more up front because the handover package, your-infra deployment and internal documentation are built in from day one.
Related
See the AI agents overview for how we build and guard these systems, and Routine takeover for the services that often pair with this one. Inside the agents catalogue: Community moderator agent, Review response agent, Customer support agent for messengers. For a narrower, single-process version of this work, see Instagram DM auto-replies and lead capture, TikTok comment replies and lead capture in the automations catalogue. For how the same guard patterns held up on real systems: AI sales agent for seven channels.
Want this running for your team? Get in touch and tell us where the messages pile up.
FAQ
How much does a social media inbox agent cost?
From $2,800 to connect to your social accounts and build the routing between routine answers, sales hand-off and complaint escalation, live in 3 to 5 weeks.
How long before it is live?
3 to 5 weeks, with real time spent on API access per platform, which varies in how fast each one approves business integrations.
Which channels and tools does it work with?
Instagram DM and comments, Facebook Messenger and comments, TikTok comments, and X mentions and DMs where business API access allows it; it can route qualified leads into your sales agent or CRM.
What if the agent misses a sales lead or a complaint?
Sales-intent and complaint-pattern language are specifically tuned to your business during setup and tested against real past messages, every message is logged so a miss is visible and correctable, and anything the agent is not confident about defaults to flagging a person rather than answering and moving on.
Is social account data safe?
The agent connects through your own business accounts using official platform APIs; no passwords are shared, access can be revoked at any time, and every message read and sent is logged.