A research agent that reads
so your team can decide
A real market research question, what are people actually complaining about in this category, what is a reasonable price point, usually needs a week of reading reports, forums and reviews that nobody has time for. We build an agent that reads broadly on a topic and writes a plain-language summary with sources, so a decision does not wait on research that never gets done.
The role today
A real research question, is this price point reasonable for this market, what do customers in this category actually complain about, usually has an answer somewhere in public reports, forum threads and competitor reviews, but finding it means reading dozens of sources that nobody on a small team has a spare week for. The research that does happen under deadline pressure tends to stop at the first three search results, which produces a confident-sounding answer built on a thin and sometimes unrepresentative sample. The real cost shows up in the decisions made without research at all: a pricing change, a new market entry, a positioning shift, that proceeds on intuition because proper research would have taken a week nobody had, and a wrong call made with confidence is harder to walk back than a slower decision made with actual evidence behind it.
What the agent takes over
The agent takes a specific research question and reads broadly to answer it: industry reports, forum discussions, review sites, competitor pricing pages, public filings where relevant, and writes a plain-language summary where every claim links back to the source it came from. A finding built on thin or conflicting sources gets flagged with that caveat rather than presented as settled, so a team can judge how much to lean on it. Once the first research pass exists, a follow-up question on the same topic builds on what was already read rather than starting over, which is where a retainer research relationship gets faster over time rather than staying at the same cost.
Because research findings are logged with their sources, a question researched for one decision becomes reusable context for the next related one, a pricing study done in the spring does not need to be redone from scratch when a similar question comes up in the fall, it gets updated against what has changed since. This compounding is where a research retainer becomes more valuable over time rather than staying at the cost of a one-off report every time.
What stays with humans
Deciding which questions are worth researching, interpreting what the findings mean for a specific decision, and any judgment call where the data is genuinely ambiguous stay with your team. The agent reads and summarizes with sources; people decide what to do with the answer.
Guards
Every claim in a summary is linked to the source it came from, so it can be checked rather than taken on faith, and a finding with thin support is marked as low-confidence rather than stated flatly. The agent does not fabricate a source or a statistic when the available research is genuinely inconclusive; it says so. A new research domain starts with a dry run on a lower-stakes question to confirm source quality and confidence calibration before it informs a real decision. If research moves in-house, we hand over every past brief, its sources and its findings, documented so nothing has to be re-researched from scratch.
Price and timeline
| Option | Price | What it covers | Timeline |
|---|---|---|---|
| Agency runs it | from $2,200 | Built, launched and supervised by us, plus a monthly support plan | 2 to 3 weeks |
| Full control, handover-ready | from $3,750 | Same agent, deployed on your infrastructure with full documentation to run it yourselves | 2 to 3 weeks plus 1 to 2 weeks for handover |
Running cost is usually $20 to $150 a month in model usage, depending on volume.
Related
See the full package breakdown on the AI agents service page and analytics, audit. Pair this with competitor intelligence agent, brand voice guardian agent, analytics narrator agent inside the same Marketing & Content group, or with the narrower market research summaries, competitor monitoring automation. For real numbers, see trading app funnel audit unit economics, game servers market research business plan.
Ready to put this to work on your team? Get in touch and we will map it against your current process on the first call.
FAQ
How much does a market research agent cost?
From $2,200 for one well-scoped research question with a sourced summary, live in 2 to 3 weeks. A recurring monthly research retainer covering several questions usually runs from $1,800/month.
How long does it take to go live?
Two to three weeks for the first question: a week to scope sources and read broadly, a second to draft and check the summary. A follow-up question on the same topic typically turns around in days, not weeks.
Which channels and tools does it work with?
It reads public reports, forums, review sites and competitor pricing pages, and can be pointed at a private document set (your own past research, customer interview notes) where you grant access.
What if it gets something wrong?
Every claim in the summary links to its source, and a finding based on thin or conflicting sources is flagged with that caveat rather than stated as settled fact, so your team can judge how much weight to put on it.
What about our data and security?
Research sources used are public or ones you provide directly; nothing proprietary from another client's project is reused. Your own documents, if included, stay in your storage.