Every tracker on your site,
checked against what consent actually allows
Marketing teams add a new pixel, a new analytics script, a new retargeting tag, and the cookie consent banner rarely gets updated to match, which quietly turns an honest-looking banner into a compliance gap. We build an agent that scans your site on a schedule, catalogues every tracker actually firing, and flags anything running before consent or missing from the banner's own disclosure.
The process today
A cookie consent banner gets set up once, usually during an initial compliance push, with a clear list of tracker categories and what each one does. Then marketing adds a new retargeting pixel for a campaign, analytics adds a new tool to test, a developer adds a script to debug something and forgets to remove it, and none of those changes get reflected back into the banner’s disclosure. Within a few months, what the banner says is tracked and what is actually tracked have quietly diverged.
The second cost is that the most common real violation, a tracker firing before the visitor has clicked anything on the consent banner, is invisible without actually checking: the banner displays correctly, the site looks compliant to a glance, and the actual network requests firing in the background are the only place the truth shows up.
The third is that this almost always gets caught, if it gets caught at all, during an annual compliance audit or, worse, after a complaint, by which point the gap has been live for months and the fix is reactive instead of routine maintenance.
What the agent does
The agent scans your site on a weekly schedule, loading pages the way a real visitor would and cataloguing every script, pixel and cookie that actually fires, before and after consent is given, compared against what your cookie banner’s own categories disclose. Anything firing before consent, the most common and most consequential gap, gets flagged immediately with the specific script, the page, and the moment it fired relative to the consent interaction. A new tracker that was not there last week is flagged the same scan it appears, rather than waiting for a scheduled annual review to notice it.
Where consent rules differ by region, GDPR in the EU, UK GDPR, California’s CCPA, the scan checks tracker behavior against the rules that actually apply to a visitor from that region, since a script that is fine under one regime can be a violation under another. Reports are written in plain language a marketing or compliance person can act on without needing to read the raw network trace themselves, and a change log tracks what trackers were added, removed or modified over time, useful both for spotting creep and for proving due diligence if ever asked. Typical integrations: a scheduled headless browser scan of your site, cross-referenced with your consent management platform’s configuration.
What stays with humans
Deciding how to categorize a new tracker, and updating the consent management platform’s disclosed categories to match what is actually running, is a decision your marketing or legal team makes; the agent surfaces the mismatch clearly, it does not silently add or remove categories on its own. Actually removing a script that should not be firing before consent is a change your developer or marketing tool owner makes, since different teams often own different scripts.
Guards
Every scan and every flagged mismatch is logged with a timestamp, script and page, building a record that demonstrates ongoing diligence rather than a single point-in-time check. Scans are read-only against your live site; nothing the agent does changes what actually runs, it only reports. A kill switch pauses the scheduled scan during a known, temporary testing period without losing the audit history already collected.
Price and timeline
| Option | Price | What it covers | Timeline |
|---|---|---|---|
| Single automation | from $600 | One site, weekly scan, per-region check, plain-language reports | 4 to 8 days |
| Department package | from $1,800 | Cookie and tracking audits plus web accessibility checks and technical SEO checks | 2 to 3 weeks |
Running cost is usually $10 to $30 a month in scan and model usage depending on site size and scan frequency.
Related
This pairs well with web accessibility checks and technical SEO checks on every deploy since all three run the same kind of scheduled site audit. For the compliance record this produces, see log retention and compliance. Full package details are on the AI agents service page and the automation-everything overview; for sites where tracking and analytics accuracy mattered directly to revenue decisions, see the two-brand analytics hub case study and the D2C store Thailand audit and rebuild case study.
Not sure what your cookie banner actually matches anymore? Get in touch and we will scan your site in the first call.
Tired of doing this by hand? We can take the whole routine off your team, not just this step: Routine takeover, from $400 →
FAQ
How much does a cookie and tracking audit automation cost?
From $600 for a single site, live in 4 to 8 days. Multiple sites or brands sharing a consent policy usually run $1,000 to $1,800.
What exactly counts as a violation it would flag?
The most common one is a script that fires before the visitor has given consent, or a tracker running that is not listed in any category the cookie banner discloses. Both get flagged with the specific script, the page it was found on, and when it started firing.
Does it fix the problem automatically?
No, it audits and flags; actually updating the consent management platform's configuration or removing a script is done by your team or your developer, since that touches what marketing or analytics tooling is allowed to run.
How often does the scan run?
Weekly by default, which catches a new tracker added by a marketing tool integration well before the next scheduled audit, with on-demand scans available any time a major site change goes out.
Does it handle regional differences, like EU versus California rules?
Yes, the scan checks tracker behavior against the specific consent rules that apply by region, since what counts as a violation under GDPR differs from what counts under CCPA.